Field Sales Management Asst Coord

PepsiCo; Jaipur; On-site; INR 400,000 - 600,000; Full time

Job summary

PepsiCo Inc. seeks a Commercial Excellence professional to drive secondary targets, expand the distributor network, and improve market execution through coaching and disciplined route planning.

Responsible for stock availability, planogram compliance, and distributor development, you will coordinate with DB teams and sales personnel to achieve growth. The role emphasizes targeted coaching, performance monitoring, and leadership in market development, with a focus on delivering consistent sales

Qualifications

• Undergraduate degree required.
• Postgraduate degree (Tier 2/3 college) preferred.
• MBA preferred (advantage)

Responsibilities

• Delivering secondary monthly targets and revenue growth.
• Plan routes to increase productivity and distribution.
• Increase net and weighted distribution across outlets.
• Ensure stock availability and planogram adherence.
• Coach and train PSRs for better market execution.
• Monitor sales performance and motivate sales staff.
• Recruitment and retention of distributors and sales representatives.
• Ensure FIFO and reduce expiries; track timely deliveries.
• Ensure distributor food compliance and develop sales competencies.

Skills

Sales flavor

Market knowledge

Coaching & training

Distribution planning

Education

Undergraduate degree

Postgraduate degree (Tier 2/3 college)

MBA (preferable)

Job description

Overview

CE handles single/multiple distributors ranging over different scale of business and is the representation of PepsiCo in market who is responsible for planning, deploying and executing joint business plans and driving sustainable sales capability.

The CE will help distributor expand their business by coaching and working with the DB and/or the team of sales representatives. The CE will be instrumental in resolving market challenges and ensuring incremental business.

Responsibilities

Market

• Delivering Secondary monthly targets and Gross Revenue growth

• Planning routes efficiently to increase productivity

• Increase Net Distribution by increasing number of outlet served

• Increases Weighted Distribution by increasing SKU count in existing outlets

• Ensuring stock availability and Rack Execution as per planogram

• Relationship building in the market to maximize customer satisfaction

Training & Communication

• One-on-One training of PSRs to develop business understanding & sales capability

• Monthly target setting for each salesmen

• Works with salesmen in market to coach him/her on market execution

• Monitors salesmen performance using regular sales reports

• Communicates incentives and motivates salesmen to achieve targets

Distributor

• Distributor/Hub/Spokes appointment and retirement for territories

• Managing DB health (ROI) by ensuring adherence to Joint Business plan

• Jointly responsible for recruitment and retention of sales representatives

• Minimizing expiry/stales by ensuring FIFO and stacking norms of products

• Tracking correct and timely delivery of orders in the market

• Ensuring food compliance of every distributor

• Facilitating development of distributor on PepsiCo sales competencies

Qualifications

• Any under graduation

• Post Graduation (Tier 2/3 College)

• Preferable MBA

Experience

• - 4 Years - FMCG/ Similar Sales and Distribution