Field Officer

Cadila Pharmaceuticals Limited; North 24 Parganas District; On-site; INR 400,000 - 800,000; Full time

Job summary

Cadila Pharmaceuticals Limited in India seeks a field sales professional to drive prescription generation and meet sales targets across the territory. You will strengthen doctor and chemist relationships, ensure product availability, and promote products to achieve robust market share.

The role requires building a strong sales network, planning territory activities, and delivering promotional inputs ethically. You will report daily and adapt strategies to market needs and company guidance.

Qualifications

• Promote products and generate Rx demand in the territory.
• Build professional relationships with doctors and chemists.
• Analyze territory potential and plan activities accordingly.

Responsibilities

• Achieve and surpass the territory sales budget and yearly milestones.
• Promote products to generate Rx demand and secondary sales.
• Personally book orders to maintain stock levels and prevent stock-outs.
• Maintain a Doctor Call Average of 10+1 per day.
• Achieve minimum 95% MCR coverage.
• Ensure a minimum of 5 chemist calls per day.
• Implement sales and marketing strategies designed by management.
• Identify potential markets and new customer opportunities within the territory.
• Expand doctor base and prescription share.
• Manage relationships with Stockists and C&F agents for seamless supply.
• Organize symposiums, seminars, and doctors’ group meetings.
• Submit Daily Work Plans and Daily Call Reports via PHYZII.
• Provide market feedback to Product Management and submit expense statements.
• Ensure adherence to company policies and ethical promotion standards.
• In the absence of the job holder, handover to a designee.

Skills

Scientific product detailing

Relationship building

Territory planning

Sales execution

Market intelligence

Adaptability & accountability

Independent & collaborative work

Job description

Job Description

Role Objective / Major Purpose of the Job To drive prescription generation and achieve assigned sales targets by effectively promoting the company’s products, strengthening doctor and chemist relationships, and ensuring product availability across the territory.

Principal Tasks & Responsibilities

• 1. Sales & Target Achievement
  • Achieve and consistently surpass the assigned Sales Budget and YPM (Yearly Performance Milestone) for the territory.
  • Ensure effective product promotion to generate Rx demand and secondary sales.
  • Personally, book orders to maintain adequate stock levels and avoid stock-outs.
• 2. Doctor & Chemist Coverage
  • Maintain a Doctor Call Average of 10+1 per day.
  • Achieve Minimum 95% MCR (Monthly Call Report) coverage.
  • Ensure a minimum of 5 chemist calls per day.
  • Build strong professional relationships with key doctors, consultants, and retail chemists.
• 3. Market Development & Strategy Implementation
  • Implement sales and marketing strategies designed by management.
  • Identify potential markets and new customer opportunities within the territory.
  • Expand doctor base and enhance prescription share.
• 4. Stockist & Distribution Management
  • Manage relationships with Stockists and C&F agents to ensure seamless supply.
  • Monitor product availability, stock movement, and expiry management.
• 5. Promotional Activities
  • Organize and conduct symposiums, seminars, and doctors’ group meetings.
  • Actively participate in Cycle Briefing Meets and other company meetings.
  • Ensure effective use of promotional inputs and materials.
• 6. Reporting & Compliance
  • Plan daily work schedules effectively and submit Daily Work Plans.
  • Submit Daily Call Reports through the PHYZII reporting tool.C
  • Provide structured market feedback on company and competitor products to the Product Management Team.
  • Submit expense statements within stipulated timelines.
  • Ensure adherence to company policies and ethical promotion standards.
• 7. Accountability
  • In the absence of the job holder, responsibilities will be handled by the designee assigned by the reporting manager.

Key Skills & Competencies

Functional / Technical:

• Scientific product detailing & effective objection handling
• Relationship building and influencing ability
• Territory planning & time management
• Sales execution and target orientation
• Market intelligence gathering and reporting
• Adaptability, ownership mindset & accountability
• Ability to work independently as well as collaboratively

Behavioural:

• Strong communication and impactful presentation skills