Field Marketing Officer

Qi Lifecare; Mumbai; On-site; INR 279,000 - 502,000; Full time

Benefits offered by this job

Growth opportunities

Exposure to healthcare marketing

Performance-driven environment

Job summary

QI Spine Clinic is seeking a proactive BTL Sales & Marketing Executive to drive local marketing initiatives, generate leads, and boost patient footfall across clinics in Mumbai, Pune, and Delhi. You will plan on-ground activities, build partnerships, run awareness campaigns, and convert opportunities into business growth.

The role requires hands-on field marketing, strong relationship skills, and a target-driven mindset to enhance clinic visibility and patient acquisition.

Qualifications

• Experience in local field marketing and lead generation.
• Strong communication and relationship-building skills.
• Ability to coordinate with cross-functional teams and track campaign outcomes.

Responsibilities

• Plan and execute on-ground marketing activities (health camps, events).
• Identify potential customers and generate qualified leads.
• Build relationships with corporates, residential societies, gyms, and clinics.
• Promote services and drive consultations and patient visits.
• Develop location-specific marketing strategies within catchment areas.
• Coordinate campaigns, distribute collaterals, and manage stalls/events.
• Maintain partner relationships with referral sources and HR teams.
• Monitor lead generation, conversions, and campaign performance.

Skills

Lead generation

Field marketing

Corporate tie-ups

Sales & marketing

Campaign execution

Relationship management

Job description

JOB DESCRIPTION

BTL Sales & Marketing Executive

Company: QI Spine Clinic

Department: Sales & Marketing

Job Location: Mumbai / Pune / Delhi

Employment Type: Full-Time

About QI Spine

QI Spine is a leading spine rehabilitation clinic in India, specializing in the non-surgical treatment of back pain, neck pain, and joint pain. With a patient-first approach, advanced diagnostic technology, and evidence-based treatment, we aim to help patients recover without unnecessary surgery. At QI Spine, we believe in accurate diagnosis,

non-surgical excellence, and making quality spine care accessible to more people.

Role Overview

We are looking for a proactive and result-oriented BTL Sales & Marketing Executive to drive local marketing initiatives, generate leads, and increase patient footfall across QI Spine clinics. The role involves executing on-ground promotional activities, building local partnerships, conducting awareness campaigns, and converting marketing opportunities into business leads.

Key Responsibilities

• BTL Marketing Activities: Plan and execute on-ground marketing activities, including health camps, corporate wellness programs, society activations, community outreach, and local promotional events.
• Lead Generation: Identify potential customers and generate qualified leads through field marketing, referrals, local events, and direct engagement.
• Corporate Tie-ups: Build and maintain relationships with corporates, residential societies, gyms, fitness centres, sports clubs, pharmacies, and other relevant partners.
• Sales & Patient Acquisition: Promote QI Spine's services, educate potential patients about non-surgical spine care, and drive consultations and clinic visits.
• Local Market Development: Identify business opportunities within the clinic's catchment area and implement location-specific marketing strategies.
• Campaign Execution: Coordinate promotional campaigns, distribute marketing collaterals, manage stalls and events, and ensure effective brand visibility.
• Relationship Management: Develop and maintain strong relationships with referral partners, corporate HR teams, community representatives, and local businesses.
• Performance Tracking: Monitor leads generated, consultations booked, patient conversions, campaign performance, and return on marketing investment.
• Coordination: Work closely with clinic teams, sales teams, and central marketing to ensure timely follow-ups and effective execution of campaigns.
• Reporting: Maintain records of field activities, lead databases, partnerships, expenses, and campaign outcomes.

Target-oriented, self-motivated, and comfortable working in a field-based role.

Proficiency in maintaining reports, tracking leads, and analysing campaign performance.

Key Performance Indicators (KPIs)

• Number of qualified leads generated.
• Consultations booked and patient footfall generated.
• Lead-to-consultation and consultation-to-conversion ratios.
• Number of corporate tie-ups and active referral partnerships.
• Number of BTL activities and campaigns executed.
• Cost per lead and campaign effectiveness.
• Achievement of assigned sales and marketing targets.

What We Offer

• Opportunity to work with a growing healthcare organisation.
• Exposure to healthcare marketing, business development, and patient acquisition.
• A performance-driven work environment with opportunities for professional growth.