Field Marketing Manager

Chargebee; Bengaluru; Hybrid; INR 3,000,000 - 3,800,000; Full time

Job summary

Chargebee, a leading billing and monetization platform, is seeking an ABM Manager to own account-based marketing for the global startup segment. This high-velocity, intent-driven role focuses on account selection, activation, and pipeline outcomes.

You will collaborate with Startup Sales, Marketing Ops, Upmarket ABM, and Global Campaign teams to tailor campaigns, build cadences, and drive data-driven decisions. You will own dashboards to keep the full funnel visible from MQA to pipeline.

Qualifications

• Proven experience in ABM, demand generation, or a closely related go-to-market marketing role, ideally in B2B SaaS.
• A strong, confident writer who can craft outbound messaging themselves, not just brief it out to someone else.
• Comfort working directly with data, turning insights into action beyond dashboards.
• Strong cross-functional collaboration skills, especially with sales and marketing operations.
• Bias for speed, efficiency, and measurable outcomes over polish for its own sake.

Responsibilities

• Own account selection and activation for startup buyers, prioritizing accounts with clear rationale.
• Build weekly, prioritized account lists with context on why each account matters now.
• Equip AEs and BDRs with sharp account intelligence and actionable insights.
• Develop and optimize outbound cadences tailored to startup buyers; tie triggers to intent signals.
• Lead dashboards and reporting to maintain full funnel visibility from MQA to pipeline.
• Design startup-specific campaigns and adapt global programs for faster, simpler cycles.
• Drive high cadence adoption and test messaging, sequencing, and CTAs to improve replies.

Skills

ABM

Demand generation

Go-to-market marketing

Data-driven decision making

Strong writing

Tools

Salesforce

Marketo

6sense

Influ2

Clay

Claude

Figma

Job description

Chargebee is a leading provider of billing and monetization solutions, empowering businesses with recurring revenue models to streamline revenue and finance operations, capture actionable insights, and drive growth.

Chargebee is trusted by businesses of all sizes, including Zapier, LegalZoom, Lambda, Freshworks, DeepL, Condé Nast, and Pret a Manger, and is proud to have been consistently recognized by customers as a Leader in Subscription Management on G2.

With headquarters in North Bethesda, Maryland, our team members are based primarily in India, the U.S., and Europe.

About the Role

We're looking for an ABM Manager to own account-based marketing for our global startup segment. This is a high-velocity, intent-driven motion built for speed, scale, and efficiency, not a brand or awareness role. You'll be the engine behind account selection and activation, making sure sales always knows exactly which accounts to chase and why.

This is a senior, commercially-minded ABM role with direct accountability for pipeline outcomes. If you like working close to revenue, thrive on data-driven decision-making, and enjoy building systems rather than one-off campaigns, this role is for you.

Who You'll Be Working With

• Startup Sales Team: A centralized team of Account Executives and BDRs. You'll lead account prioritization and cadence strategy, they'll execute and feed insights back.
• Marketing Operations: Your partners on data, attribution, and systems.
• Upmarket ABM Team: You'll share learnings and best practices across the broader ABM function.
• Global Campaign & Demand Gen: They build the core frameworks and assets, you adapt and localize them for startup buyers.

What You'll Do

Account Selection & Activation

• Continuously analyze intent and engagement signals to spot which accounts are entering active buying windows.
• Turn data signals into clear, weekly prioritized account lists, with context on why each account matters right now.
• Equip AEs and BDRs with sharp account intelligence, not static lead lists.
• Build a tight feedback loop with sales to keep refining targeting and improving conversion.
• Be the connective tissue between data signals and outbound execution.
• Build, test, and optimize outbound cadences tailored to startup buyers.
• Tie outreach triggers directly to intent and engagement signals.
• Drive strong cadence adoption across the sales team.
• Continuously test messaging, sequencing, and calls-to-action to improve replies and conversion.

Campaign Adaptation

• Design startup-specific campaigns from the ground up, not just adaptations of global programs.
• Take upmarket integrated campaigns and adapt them into startup-ready versions: simpler messaging, shorter cycles, less friction.
• Design 1:few activations for your top 100 accounts to drive higher pipeline conversion.
• Focus on scalable, cost-efficient tactics like intent-driven email and digital engagement.
• Get the most startup-sales mileage out of existing global marketing investments.
• Decide which tradeshows are worth your local sales reps' time to help convert top accounts.
• Partner with the advertising team on the messaging and content that best fits your campaigns. You're their internal customer, driving toward your own pipeline goals.

You’ll own the dashboards and reporting behind all of the above, keeping the full funnel visible from marketing-qualified account through to pipeline.

What Success Looks Like

• Meaningful, measurable pipeline contribution sourced and influenced through the startup motion.
• Strong conversion from marketing-qualified account to meeting, and from meeting to opportunity.
• Fast intent-to-outreach turnaround.
• High outbound cadence adoption across the sales team.
• Clean, reliable CRM data.
• A healthy pipeline-to-spend ratio that proves out the efficiency of the motion.

What We're Looking For

• Proven experience in ABM, demand generation, or a closely related go-to-market marketing role, ideally in B2B SaaS.
• A strong, confident writer who can craft outbound messaging themselves, not just brief it out to someone else.
• You're comfortable working directly in data, whether that's building a scoring rubric or querying a dataset, and you know how to turn that into action, not just a dashboard.
• Strong cross-functional collaboration skills, especially with sales and marketing operations.
• A bias for speed, efficiency, and measurable outcomes over polish for its own sake.

How We Work

We write and sell peer-to-peer, not top-down. If you default to founder-to-founder tone over corporate messaging, you'll feel at home here.

Tools You'll Use

Salesforce, Marketo, 6sense, Influ2, Clay, Claude, and Figma. Familiarity with these is a plus, not a requirement, if you're comfortable ramping up quickly.