Field Marketing Executive

Physics Wallah Pvt. Ltd.; New Delhi, Panchkula, Ranchi; On-site; INR 400,000 - 700,000; Full time

Job summary

Physics Wallah Pvt. Ltd. is seeking proactive Marketing Executives to drive ATL/BTL campaigns across three locations: Panchkula, Jasola, and Ranchi.

The role focuses on on-ground marketing, offline activations, and building local brand visibility to support student enrolments. You will engage with schools and educational partners, manage field events, distribute collateral, and develop local partnerships with coaching centers and influencers.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 2 years of ATL/BTL or field marketing experience.
• Strong communication, coordination, negotiation, and interpersonal skills.
• Willingness to travel locally and manage field operations.

Responsibilities

• Plan and execute ATL/BTL marketing campaigns and on-ground activations.
• Coordinate local school/educational partnerships and outreach events.
• Develop partnerships with coaching centres and local influencers to boost enrolments.
• Monitor campaign outcomes and maintain records of marketing activities.

Skills

Communication skills

Coordination

Negotiation

Interpersonal skills

Education

Bachelor's degree in Marketing / Business Administration

Job description

WERE HIRING | Marketing Executive – ATL/BTL Marketing

Locations:

• Panchkula, Haryana
• Jasola, Delhi
• Ranchi, Jharkhand

Experience: 2+ Years

Qualification: Bachelor's Degree in Marketing, Business Administration, or a related field

Regional Language: Mandatory for the respective location; prior experience in local market outreach is preferred.

About the Role

We are looking for proactive and result-oriented Marketing Executives to drive ATL/BTL marketing initiatives, on-ground campaigns, institutional partnerships, and local brand awareness across our three locations.

The ideal candidates should have hands‑on experience in offline marketing, field activities, local market development, and stakeholder engagement. They should be comfortable with field travel, building strong local networks, and executing marketing campaigns that contribute to brand visibility and student enrolments.

Key Roles & Responsibilities

1. ATL/BTL Marketing & Campaign Execution

• Plan and execute ATL/BTL marketing campaigns to strengthen local brand presence.
• Conduct market research and competitor analysis to identify growth opportunities.
• Execute offline promotions, local activations, and brand awareness campaigns.
• Monitor campaign performance and maintain records of marketing activities.

2. Field Marketing & On-ground Activities

• Execute promotional campaigns, events, activations, and community outreach programs.
• Manage the distribution of marketing collaterals and promotional materials.
• Coordinate local events and ensure smooth on-ground execution.
• Collect market feedback and campaign data to evaluate effectiveness.

3. School & Institutional Engagement

• Build and maintain relationships with schools, educational institutions, and community organisations.
• Coordinate meetings with school authorities and other key stakeholders.
• Represent the organisation at educational events, seminars, and outreach programs.
• Identify opportunities to increase brand awareness and student engagement.

4. Partnership Development & Local Outreach

• Develop partnerships with coaching centres, tuition teachers, schools, and local influencers.
• Identify collaboration opportunities to expand the local network and generate enrolment opportunities.
• Maintain strong relationships with existing partners and explore new avenues for outreach.
• Support local marketing strategies aligned with business objectives.

Eligibility Criteria

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 2 years of experience in ATL/BTL marketing, offline marketing, or field marketing.
• Strong communication, coordination, negotiation, and interpersonal skills.
• Hands‑on experience in on-ground campaign execution and local market outreach.
• Willingness to travel locally and manage field operations.
• Experience in the education sector will be an added advantage.
• Ability to work independently and manage multiple marketing activities.

Regional Language Requirements

• Panchkula, Haryana: Hindi is mandatory; Haryanvi/Punjabi proficiency is preferred.
• Jasola, Delhi: Hindi is mandatory; Punjabi proficiency is preferred.
• Ranchi, Jharkhand: Hindi is mandatory; local language proficiency in Nagpuri/Sadri or other regional languages is preferred.