Hiring For Marketing Executive!

TimesPro; Mumbai; On-site; INR 400,000 - 600,000; Full time

Job summary

TimesPro is seeking a dynamic Field Marketing Executive to drive market development and on-ground marketing for Executive Education programmes. The role focuses on Tier 2 and emerging markets through BTL activations, market research, corporate relationships and local alliances.

The ideal candidate will travel extensively, build local networks, identify opportunities, generate leads and track the effectiveness of marketing initiatives.

Qualifications

• Experience in Field Marketing, BTL Marketing, Corporate Alliances, Activation Marketing or similar on-ground/customer-facing roles with experience in independently developing markets, partnerships and lead-generation initiatives.
• Candidates from BFSI, EdTech, Education, Automotive, Retail, B2C with relevant exposure to field activation, market development and corporate/customer engagement will be preferred.

Responsibilities

• Market Research & Development: identify high-potential Tier 2 cities and emerging markets for Executive Education programmes.
• BTL Activation & Lead Generation: plan and manage on-ground activities, vendor coordination and lead capture.
• Corporate Relationships & Alliances: build relationships with corporates, HR/L&D teams and industry associations.
• Vendor, Agency & Execution Management: develop network of local vendors and BTL agencies for activation execution.
• Performance Tracking & Reporting: track activations and prepare dashboards and market intelligence reports.

Job description

Role Overview

TimesPro is looking for an energetic and entrepreneurial Field Marketing Executive to drive market development and on-ground marketing initiatives for Executive Education programmes.

The role will focus on developing Tier 2 and emerging markets through BTL activations, market research, corporate relationships and local alliances. The individual will be responsible for identifying high-potential markets and target audiences, building local networks, securing activation opportunities, generating leads and tracking the effectiveness of marketing initiatives.

This is a highly execution-oriented role requiring extensive travel, strong relationship-building skills and the ability to independently identify and develop new opportunities.

Role & responsibilities:

Market Research & Development

• Conduct extensive market research to identify high-potential Tier 2 cities and emerging markets for Executive Education programmes.
• Understand and map the local target audience, including key corporate hubs, industries, business parks, residential catchments and locations where potential prospects work or congregate.
• Identify local opportunities for BTL marketing, partnerships and demand-generation initiatives.
• Develop market visit plans and route maps to ensure effective coverage of priority markets and locations.

BTL Activation & Lead Generation

• Identify, recommend and execute relevant local and regional BTL activation opportunities.
• Plan and manage on-ground activities including corporate activations, stalls, kiosks and other lead-generation initiatives with local / central BTL agencies
• Ensure effective lead capture and handover through defined processes.
• Track leads generated and evaluate the quality and effectiveness of different activation formats and locations.

Corporate Relationships & Alliances

• Identify and build relationships with corporates, HR/L&D teams, industry associations, professional networks and other relevant organizations.
• Pitch and present TimesPro and its Executive Education programmes to potential corporate and institutional partners.
• Explore opportunities for partnerships, employee engagement, awareness sessions and other collaborative initiatives.
• Secure permissions and approvals for setting up TimesPro stalls, kiosks, information desks and other engagement formats within corporate and relevant professional ecosystems.

Vendor, Agency & Execution Management

• Identify and develop a network of reliable local vendors and BTL agencies across assigned markets.
• Coordinate with vendors and agencies for activation execution, branding, fabrication, manpower and logistics.

Performance Tracking & Reporting

• Track the performance of activations, partnerships and lead-generation initiatives.
• Analyse results and recommend improvements based on market response and performance data.
• Maintain regular reports on market visits, corporate meetings, alliances, activations and leads generated.
• Prepare dashboards, MIS and market intelligence reports for internal stakeholders.

Preferred candidate profile:

Experience in Field Marketing, BTL Marketing, Corporate Alliances, Activation Marketing or similar on-ground/customer-facing roles, with experience in independently developing markets, partnerships and lead-generation initiatives.

Candidates from BFSI, EdTech, Education, Automotive,Retail, B2C with relevant exposure to field activation, market development and corporate/customer engagement will be preferred.