Role Purpose [Why this role exists/ Business Problems This Role Will Solve] (2–4 lines defining business purpose):
Drive sales growth for industrial electronic products within the assigned territory, with a focus on original equipment manufacturer (OEM) customers. Develop new business, strengthen existing customer relationships and manage the complete sales cycle, from prospecting and technical discussions to order closure and follow-up and payment.
Reporting to: Regional Sales Manager
Critical Skills Required:
A. Must-Have Functional Skills
- 1. B2B / OEM Sales & Business Development Basic
- 2. Industrial Electronics Product & Application Knowledge Basic /Intermediate
- 3. Techno-Commercial Sales & Negotiation Basic
- 4. Sales Pipeline, Order & Collection Management Basic
- 5.Effective communication Advance
B. Transferable/ Trainable Skills
- Product and Industry Knowledge
Major Areas of Contribution:
1. Strategic Contribution:
1. Sales Planning and Commercial Accountability
- Achieve monthly and annual sales revenue targets for the assigned territory.
- Map target accounts, identify prospects and deliver customer-focused sales presentations.
- Support payment collections and required documentation to meet collection targets and manage days sales outstanding (DSO).
- Maintain an accurate sales pipeline and submit daily activity reports.
2. Territory and Customer Management
- Drive sales of industrial electronic products to OEM customers in the assigned region.
- Execute the territory business plan to meet or exceed sales objectives.
- Retain and grow existing accounts while acquiring new customers through cold calling, regular visits and targeted outreach.
- Provide timely techno-commercial support and manage the end-to-end sales cycle.
- Implement regional business development strategies, negotiate commercial terms and close sales opportunities.
- Monitor competitor products and marketing activity, and share market insights with the business team.
- Coordinate with cross-functional teams to ensure smooth execution of customer orders and business commitments.
- Report to the Regional Sales Manager and undertake additional responsibilities as assigned
3. Functional Contribution:
- Execute customer visits and opportunity follow-ups
- Generate leads and convert prospects
- Identify additional product/application opportunities
- Manage quotations, negotiations and collections
- Maintain CRM, forecasts and sales reports
Success Indicators in First 6 Months:
- Business Development: New customers, pipeline and revenue growth.
- Customer Management: Engagement, retention and application-based opportunities.
- Sales Discipline: CRM accuracy, forecasting, order execution and collections.
Ideal Candidate Background
- Diploma or degree in Electronics Technology.
- Strong selling, communication and negotiation skills, with a collaborative approach to teamwork.
- Strong interpersonal skills and the ability to build and maintain customer relationships.
- Willingness to travel extensively within the assigned territory and across India when required.
Core Competencies:
- Commercial acumen: Understand quotations, pricing and discounts, and negotiate effectively.
- Digital proficiency: Use Microsoft Office and business software, with the ability to work with enterprise resource planning (ERP) and customer relationship management (CRM) systems.
- Technical understanding: Assess customer requirements and recommend suitable products for their applications.
- Market awareness: Understand the local market and relevant industry trends
Growth opportunity for this role:
- Clear career progression into senior sales and regional sales leadership roles based on demonstrated performance.
- Opportunity to independently manage key OEM accounts, develop new markets and take ownership of territory revenue growth.
- Exposure to diverse industrial segments, emerging technologies and application-based selling, enabling development into product or business development leadership roles.
Diploma or degree in Electronics Technology.