Executive - Paid Media

Amura Marketing Technologies; Pune District; On-site; INR 350,000 - 520,000; Full time

Job summary

Amura Marketing is seeking a Digital Marketing specialist with 1+ year of hands-on experience in SEM (Google AdWords, Bing Ads, etc.). The role involves designing, executing and maintaining ROI-focused PPC and paid social campaigns for our diverse client base in India.

You will optimize campaigns, perform keyword research, analyze performance, and report results to clients, with exposure to multiple channels beyond Google and Facebook.

Qualifications

• Paid Media Analyst with at least 1 year of experience
• Knowledge of search engine marketing and keyword research
• Knowledge of social media marketing and audience research
• Exposure to channels beyond Google & Facebook preferred
• Ability to understand target audience and plan campaigns
• Exposure to client communication
• Google AdWords Certified
• Google Analytics Certified
• Proficiency in Google Sheets and MS Excel

Responsibilities

• Design, Execute, and Maintain ROI-focused PPC and Paid Social campaigns.
• Continually optimize PPC and paid social components (keywords, ads, bids, CPC, CPA).
• Optimize existing PPC campaigns for new clients.
• Compile monthly PPC and paid social reports with analysis.
• Conduct in-depth competitive analysis for clients.
• Daily, weekly, and monthly client reporting.

Skills

Paid Media

SEM

Keyword Research

Social Media Marketing

Audience Research

Client Communication

Google AdWords Certified

Google Analytics Certified

Google Sheets

MS Excel

Tools

Google Ads

Google Analytics

Google Sheets

MS Excel

Job description

Amura Marketing is a next-generation Martech company, that delivers end-to-end marketing and sales solutions to leading brands in India.

The company's ethos is built upon the philosophy of 'Marketing Engineered', an approach that delivers marketing & sales solutions through innovative ideas in design, engineering and technology.

Role in the Organization:

Amura is looking for a Digital Marketing specialist with at least 1+ years of hands-on expertise in Search Engine Marketing (Google Adwords, Facebook Ads, Bing Ads, etc.). Amura is a pioneer in digital-only project launches and runs several simultaneous big-budget campaigns for its clients.

Responsibilities:

• Design, Execute, and Maintain ROI-Focused Pay Per Click & Paid Social campaigns.
• Continually optimize PPC and paid Social campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.
• Optimize existing PPC campaigns for new clients.
• Compile monthly PPC and paid Social Reports for our clients with personal comments and analysis of campaign performance.
• Conduct in-depth competitive analysis within our clients’ locations and industries.
• Daily, weekly, and monthly reporting for all clients

Skills Required:

• Paid Media Analyst with relevant experience of at least 1 year
• Knowledge of search engine marketing and keyword research
• knowledge of social media marketing and audience research
• Exposure to other channels than Google & Facebook will be preferred.
• Ability to understand the target audience and plan campaigns accordingly
• Exposure to client communication
• Google AdWords Certified
• Google Analytics Certified
• Proficiency in Google Sheets and MS Excel is required.