Team Lead - Paid Media

Amura Marketing Technologies; Pune District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Amura Marketing Technologies is seeking a Paid Media Team Lead with 4+ years of hands-on experience managing high-budget campaigns on Google Ads, Facebook Ads, and LinkedIn Ads. The role focuses on B2B and B2C marketing with end-to-end project execution, from strategy to optimization.

Responsibilities include strategic planning, cross‑functional collaboration, and driving ROI through data-driven campaign management.

Qualifications

• 4+ years hands-on expertise in running high-budget campaigns on Google Ads, Facebook Ads, and LinkedIn Ads.

Responsibilities

• Develop and execute paid media strategies tailored to B2B and B2C objectives.
• Collaborate with internal stakeholders to align media efforts with client goals.
• Drive month-on-month performance improvements to boost ROI for campaigns.
• Plan, execute, and optimize campaigns across Google, Facebook, and LinkedIn.

Skills

Paid media

Google Ads

Facebook Ads

LinkedIn Ads

Campaign optimization

Data-driven

Team leadership

ROI focus

Analytics

Communication

Tools

Google Tag Manager

GA4

CRM integrations

Job description

Amura Marketing is a growth marketing company that delivers end-to-end marketing and sales solutions to leading brands in India. The company's ethos is built upon the philosophy of 'Marketing Engineered', an approach that delivers marketing & sales solutions through innovative ideas in design, engineering, and technology. Led by engineers-turned-entrepreneurs, Amura is now poised to become a global name in digital marketing, disruptive technology solutions as well as marketing & sales automation. Connect with us to be a part of Team Amura and the ever-changing, exciting digital world.

Role in the Organization:

We are seeking a Paid Media Team Lead with 4+ years of hands-on expertise in running high-budget campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads. We specialize in large-scale B2B and B2C marketing campaigns, including end-to-end project launches and marketing efforts tailored to the B2B and B2C sectors.

Key Responsibilities:

• Strategic Planning and Campaign Execution:
  • Develop and execute comprehensive paid media strategies specifically tailored to B2B and B2C developers' marketing objectives.
  • Collaborate with internal stakeholders to align paid media efforts with overall B2B and B2C marketing goals and client deliverables.
  • Drive month-on-month performance improvement to ensure higher ROI for B2B and B2C campaigns.
• Campaign Management:
  • Planning, execution, and optimization of paid media campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
  • Utilize data-driven insights to refine targeting, budget allocation, spend optimization, and campaign performance for the B2B and B2C sectors.
  • Create compelling strategies for branding, lead generation, and conversion campaigns tailored for high-ticket B2B and B2C sales.
• Client-Focused Approach:
  • Understand client objectives, analyze B2B and B2C-specific metrics, and provide solutions for better campaign efficiency and ROI.
  • CPL, CPQL Site visits, bookings, etc
  • Work closely with Business Development teams to provide media insights for pitches and presentations.
  • Present detailed campaign reports and insights to maintain strong client relationships and ensure transparency.
• Performance & Optimization:
  • Ensure seamless implementation of tracking tools like Google Tag Manager (GTM), Google Analytics 4 (GA4), and CRM integrations (e.g., Sell.Do).
  • Optimize campaigns across the paid marketing funnel – from creative strategy to targeting and tracking conversions.
• Revenue Mapping & SOP Implementation:
  • Map individual and team revenue performance against media commissions/media spends handled.
  • Develop frameworks to scale campaign performance and ensure the implementation of standard operating procedures (SOPs).
  • Focus on maximizing client retention through optimized campaign strategies and enhanced performance delivery.
• Team Training & Management:
  • Drive a team of 7-8 people, ensuring technical expertise in paid media for B2B and B2C campaigns.
  • Develop training schedules for team members, ensuring alignment with technical, analytics, and reporting skillsets.
  • Set and track OKRs (Objectives and Key Results) for the team, ensuring timely completion and measurable improvement in efficiency.
• Staying Updated with Industry Trends:
  • Stay abreast of changes in algorithms, industry trends, and emerging technologies specific to the B2B and B2C marketing space.
  • Implement best practices in paid media campaigns to maximize MROI (Marketing Return on Investment) for B2B and B2C clients.
• Stakeholder Collaboration:
  • Provide regular updates to internal and external stakeholders about campaign performance, improvements, and strategic changes.
  • Collaborate with Channel Partner and Developer Relations teams to align marketing objectives across the B2B and B2C ecosystem.

Key Metrics for Success:

• ROI on marketing campaigns and media spends.
• Efficiency in achieving lead generation and site visit targets for B2B and B2C developers.
• Client satisfaction and retention rates.
• Performance of team-driven campaigns against benchmarks.
• Implementation of processes and SOPs to improve team efficiency.

Interpersonal Attributes:

• Self-driven and motivated to achieve campaign success in the competitive B2B and B2C market.
• Excellent multitasking skills with the ability to prioritize work effectively under tight deadlines.
• Strong leadership skills to manage teams, collaborate with stakeholders, and deliver results.
• Agency background with a focus on B2B and B2C marketing is highly preferred.