EXECUTIVE N - BUSINESS DEVELOPMENT

Asian Paints; Surat; On-site; INR 250,000 - 350,000; Full time

Job summary

Asian Paints in Surat, Gujarat, seeks a field-focused professional to identify market potential at project sites, review geography and key accounts, and conduct site inspections with sampling to convert leads into orders.

The role involves negotiating and finalizing site orders, monitoring sites, and coordinating with Retail, Services, Commercial and Marketing for lead sharing and on-site support while reconciling dealer accounts.

Responsibilities

• Identify, index and review market potential of project sites at segment level (Geography and Key Accounts)
• Conduct site inspection based on leads and make proposals including sampling to convert sites
• Negotiate, finalize and execute the site order as per agreed proposals
• Monitor the project site on regular intervals and ensure essential services are provided with warranty
• Focus on specific key accounts, segments, geographies and products to gain market share
• Encourage influencers’ participation in loyalty benefit programs to add new and upgrade and retain existing applicators
• Create product awareness through relevant trainings and track lead conversion ratio
• Prepare and circular relevant reports like index sheet as per defined timelines
• Follow applicable processes and documentation while performing various site level and specific transactions
• Reconcile the dealer account at regular intervals and ensure smooth settlement of payments including outstanding dues
• Integrate with Retail, Services, Commercial and Marketing function for lead sharing, site‑specific support or any other operational issues

Job description

Job Description:

Business objectives

• Identify, index and review market potential of Project sites at segment level (Geography and Key Accounts)
• Conduct site inspection based on leads and make proposals including sampling to convert sites
• Negotiate, finalize and execute the site order as per agreed proposals
• Monitor the project site on regular intervals and ensure that essential services are provided with warranty
• Focus on specific key accounts, segments, geographies and products to gain market share

Influencers Development and Retention

• Encourage influencers’ participation in loyalty benefit programs to add new and upgrade and retain existing applicators
• Create product awareness through relevant trainings and track lead conversion ratio

Reports and Processes

• Prepare and circular relevant reports like index sheet as per defined timelines
• Follow applicable processes and documentation while performing various site level and specific transactions

Efficiency

• Reconcile the dealer account at regular intervals and ensure smooth settlement of payments including outstanding dues

Integration

• Integrate with Retail, Services, Commercial and Marketing function for lead sharing, site‑specific support or any other operational issues