EXECUTIVE N - BUSINESS DEVELOPMENT

Asian Paints; Chennai District; On-site; INR 600,000 - 900,000; Part time

Job summary

Asian Paints in Chennai is seeking a field/marketing professional to identify market potential of project sites, conduct site inspections, and manage site orders with cross-functional teams. You will build relationships with key accounts, train influencers, and monitor site performance with warranty commitments.

The role emphasizes negotiations, reporting, and smooth dealer payments while integrating Retail, Services, and Marketing initiatives.

Responsibilities

• Identify and review market potential of project sites by geography and key accounts.
• Conduct site inspections based on leads and prepare proposals including sampling.
• Negotiate, finalize and execute site orders as per proposals.
• Monitor project sites to ensure essential services with warranty.
• Focus on key accounts, segments, geographies and products to gain market share.
• Encourage influencers to participate in loyalty programs and train to raise product awareness.
• Prepare and circulate reports like index sheets within defined timelines.
• Reconcile dealer accounts and ensure smooth payments including outstanding dues.
• Collaborate with Retail, Services, Commercial and Marketing for lead sharing and support.

Skills

Site inspection

Negotiation

Lead conversion

Reporting

Cross-functional collaboration

Job description

Job Description:

Location

Chennai, TN, IN

Areas of Work

Home Improvement Job Id: 15422

Business objectives

• Identify, index and review market potential of Project sites at segment level (Geography and Key Accounts)
• Conduct site inspection based on leads and make proposals including sampling to convert sites
• Negotiate, finalize and execute the site order as per agreed proposals
• Monitor the project site on regular intervals and ensure that essential services are provided with warranty
• Focus on specific key accounts, segments, geographies and products to gain market share

Influencers Development and Retention

• Encourage influencers' participation in loyalty benefit programs to add new and upgrade and retain existing applicators
• Create product awareness through relevant trainings and track lead conversion ratio

Reports and Processes

• Prepare and circular relevant reports like index sheet as per defined timelines
• Follow applicable processes and documentation while performing various site level and specific transactions

Efficiency

• Reconcile the dealer account at regular intervals and ensure smooth settlement of payments including outstanding dues

Integration

• Integrate with Retail, Services, Commercial and Marketing function for lead sharing, site-specific support or any other operational issues