Digital Marketing Manager

Nitstone Finserv; Bengaluru; Sur place; INR 450 000 - 650 000; Plein temps

Résumé du poste

Nitone Finserv is seeking a Marketing Executive (Brand) to strengthen brand building, design and produce creative assets, and drive local and regional marketing activations across the Bengaluru branch network. The role ensures consistent, compliant brand communication in South-India markets and supports ATL and local campaigns with collateral management.

The ideal candidate will have 2–4 years in brand/marketing roles, preferably in BFSI or consumer-facing sectors, with hands-on experience in

Qualifications

• Graduate with marketing/communications background.
• 2–4 years in brand/marketing roles, BFSI or consumer-facing sector preferred.
• Experience in local/regional activation and collateral management.
• Understanding of regulatory advertising norms.

Responsabilités

• Design branding collateral and local campaign assets.
• Develop brand templates and a reusable creative library.
• Coordinate campaigns with agencies and internal teams.
• Ensure brand consistency and regulatory compliance.
• Monitor campaign performance and insights.

Connaissances

Brand/creative coordination

Project management

Vendor coordination

Regional/vernacular marketing

Communication skills

Organizational skills

Lending product knowledge

Formation

Graduate degree in Marketing/Communications

Description du poste

Role & responsibilities

The Marketing Executive (Brand) supports brand building, design creative production, and local / regional marketing activation across the branch network. The role executes ATL and local campaigns, manages collateral and branch branding, and ensures consistent, compliant brand communication in South-India markets.

Preferred candidate profile

Section I: Role Details

Unique Job Role Marketing Executive (Brand) Department Business Reports To Head of Marketing Role Type Individual Contributor

Section II: Role Summary

The Marketing Executive (Brand) supports brand building, design creative production, and local / regional marketing activation across the branch network. The role executes ATL and local campaigns, manages collateral and branch branding, and ensures consistent, compliant brand communication in South-India markets.

Section III: Key Responsibilities

Brand & Creative

• Design marketing and branch-branding collateral posters, flyers, hoardings, standees, and vernacular campaign assets.
• Develop and maintain brand templates, visual style guides, and a reusable creative asset library
• Coordinate creative development for campaigns and branch branding.
• Maintain brand consistency and guidelines across all touchpoints.

Local & ATL Activation

• Execute regional / vernacular ATL and local marketing (events, sponsorships, branch launches).
• Support the execution of ATL campaigns and branding initiatives in coordination with agencies and internal stakeholders
• Coordinate with branches on local promotions.

Coordination & Compliance

• Work with agencies and vendors on production and delivery timelines.
• Coordinate with internal teams, consultants, and external vendors to ensure smooth execution of marketing initiatives
• Monitor campaign performance and gather insights to support optimization and improvement
• Ensure all materials comply with regulatory advertising norms.

Section IV: Skills & Knowledge

• Brand /creative coordination and project-management skills.
• Familiarity with regional / vernacular markets and local marketing.
• Vendor coordination and attention to detail.
• Basic understanding of lending products and compliant communication.
• Good communication and organizational skills.

Section V: Qualifications

Educational Background

• Graduate degree; marketing / communications background preferred.

Section VI: Work Experience

• 2-4 years in brand / marketing roles, preferably in BFSI / consumer-facing sectors.
• Experience with local / regional activation and collateral management.