Exe or Asst. Manager - Product Manager | Pharma | Worli ( Mumbai)

Adecco India; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Adecco India in Mumbai seeks a Marketing professional to drive brand allocation, develop marketing plans, build KOL networks, and achieve market share for Gasto, Gynec, Ortho, and Pain Management products.

You will design promotions, train field teams, prepare production and distribution MIS, conduct market analysis, identify gaps for launches, coordinate with HO, and implement cost optimization initiatives to improve profitability.

Responsibilities

• Marketing Plan & Brand allocation: Draft plan for allocated brands to achieve market share and profits.
• Brand Promotions: Design and pretest tools, educate field force on promotions to drive market share.
• Training Support for field support: Analyze training needs and conduct programs to upgrade sales skills.
• Production & distribution MIS: Prepare monthly reports and respond to field/medical queries.
• Market analysis & Gap Analyse: Conduct market research and propose new product launches.
• Managing local requirement of Business Manager: Align local marketing with national plans and HO.
• Report preparation: Document and submit learning on marketing activities.
• Cost optimization initiatives: Collaborate with packing/production to reduce cost of goods.

Job description

Gasto, Gynec, Ortho, Pain Management therapy

• 1. Marketing Plan & Brand allocation: Scan external and internal environment, draft marketing plan for allocated brands, build KOL, in order to achieve the market share, sales targets and profits for allocated products.
• 2. Brand Promotions: Design and pretest promotional tools, sell and educate promotional strategy to field force, monitor and review promotions in order to drive market share and sales in the allocated brands.
• 3. Training Support for field support: Analyse training needs, liaise with medical & training team, design and conduct training programs in order to upgrade field skills in both product knowledge and sales skills.
• 4. Production & distribution MIS: Liaise with Production and Distribution, respond to queries of field staff and medical practitioner, prepare, and submit monthly reports in order to provide timely accurate information.
• 5. Market analysis & Gap Analyse: Market research data, identify gaps in product portfolio, draft and present proposal for new product launch, execute launch plan in order to launch new products to increase market share.
• 6. Managing local requirement of Business Manager: Identify and analyse local requirements, liaise with Sales Managers and HO and develop local marketing strategies, align with national plan, assist execution of the strategies in order to meet local marketing needs.
• 7. Report preparation: Document and submit reports and learning on all marketing activities.
• 8. Cost optimization initiatives: Liaise with packing and production departments to explore opportunities and avenues to reduce cost of goods in order to improve profit contribution.