Event Sponsorship Manager

HOP Events; Mumbai; On-site; INR 10,872,000 - 17,603,000; Full time

Job summary

HOP Events (Pantheon Group) is seeking a seasoned Sponsorships & Partnerships Manager to drive revenue across live events in the UAE and GCC. You will own targets, build strategic brand partnerships and craft sponsorship propositions for major brands.

Requires 8–10+ years in sponsorship sales, a UAE network of decision-makers, and proven experience closing six- to seven-figure deals; travel across the region is expected.

Qualifications

• Bachelor’s degree in Business, Marketing, Events, Media or related field.
• 8–10+ years of sponsorship sales or brand partnerships experience.
• Experience in live events, concerts, festivals or experiential marketing.
• Established UAE corporate network and ability to access brand decision-makers.

Responsibilities

• Own sponsorship revenue targets across the event portfolio.
• Identify and qualify sponsorship opportunities and generate new business leads.
• Build and progress a measurable sponsorship sales pipeline.
• Lead negotiations from initial contact to signed agreements.
• Drive revenue growth through recurring sponsorship programs and renewals.
• Develop strategic brand partnerships and opportunities across events and properties.
• Coordinate deliverables with operations and marketing teams to fulfil sponsorships.
• Prepare reports on sponsorship pipeline, revenue forecasts and performance metrics.

Skills

Sponsorship sales

Brand partnerships

Commercial sales

Live events

Education

Bachelor’s degree in Business, Marketing, Events, Media, Commercial Management

Job description

We are hiring for HOP EVENTS (Pantheon Group)

SPONSORSHIP & STRATEGIC PARTNERSHIPS MANAGER

COMMERCIAL GROWTH | BRAND PARTNERSHIPS | REVENUE GENERATION

EXPERIENCE 8–10+ years in sponsorship sales, brand partnerships, commercial sales or live entertainment sponsorships

INDUSTRY Live events, concerts, festivals, entertainment, exhibitions and experiential marketing

TRAVEL & RELOCATION UAE and international travel as required. Candidates must be based in Dubai or willing to relocate before joining.

About HOP Events

HOP Events (Pantheon Group) is an emerging live entertainment and event management company delivering concerts, celebrity shows, festivals, cultural events, corporate entertainment experiences and large-scale productions across the UAE and GCC.

1. KEY RESPONSIBILITIES

1.1 Sponsorship Revenue Generation

• Take ownership of sponsorship revenue targets across HOP Events’ event portfolio.
• Identify and qualify sponsorship opportunities and generate new business leads.
• Build, maintain and actively progress a measurable sponsorship sales pipeline.
• Lead opportunities from first contact and discovery through proposal, negotiation and signed agreement.
• Work toward agreed monthly, quarterly and annual revenue targets.
• Develop recurring sponsorship relationships and multi-event sponsorship programmes.
• Identify commercial growth initiatives that improve sponsorship yield and event profitability.

1.2 Corporate Relationship Development

• Build and maintain relationships with brand owners, marketing leaders, agency executives and corporate decision-makers across the UAE and GCC.
• Use an established corporate network to generate introductions, meetings and qualified opportunities.
• Develop trusted relationships with sponsorship, marketing, brand, communications and experiential-marketing teams.
• Represent HOP Events professionally in meetings, industry gatherings and commercial discussions.
• Maintain consistent follow-up and relationship plans for priority prospects and existing partners.

1.3 New Business Development & Prospecting

• Conduct market mapping to identify target sectors, brands, agencies and potential sponsors.
• Research prospect priorities, audience alignment, campaign objectives and potential partnership fit.
• Lead outreach, arrange corporate meetings and deliver persuasive brand presentations.
• Prepare and submit proposals, follow up on decisions and manage the sales process to closure.
• Structure commercial offers that respond to sponsor objectives while protecting HOP Events’ value.
• Maintain accurate prospect, activity, opportunity and next-step records.

1.4 Sponsorship Packaging & Proposal Development

• Develop compelling sponsorship decks, packages and event-specific partnership proposals.
• Map available sponsorship inventory, branding assets, access, hospitality, digital exposure and activation opportunities.
• Develop revenue models, rights valuations and package structures that reflect commercial value.
• Build clear sponsor benefits, audience propositions, brand integration concepts and activation opportunities.
• Define measurable objectives and suitable ROI or performance indicators for proposed partnerships.
• Tailor proposals to the sponsor’s industry, target audience, marketing objectives and budget.
• Lead commercial negotiations from initial discussion through final agreement.
• Negotiate sponsorship fees, package scope, rights allocation, branding entitlements and activation plans.
• Agree deliverables, exclusivity where applicable, payment schedules, timelines and commercial terms.
• Coordinate contract discussions and internal reviews before commitments are finalised.
• Maintain commercial discipline and seek sustainable value for HOP Events while developing mutually beneficial partnerships.
• Demonstrate a track record of closing substantial sponsorship arrangements, including six-figure and seven-figure deals.

1.6 Strategic Brand Partnerships

• Develop annual, regional, multi-event, event-series and artist-related partnership opportunities.
• Build long-term commercial collaborations and repeatable sponsorship programmes.
• Identify opportunities for brand activation partnerships and integrated campaigns.
• Develop renewal strategies and expand successful partnerships across additional events or properties.
• Focus on recurring revenue, relationship longevity and increased lifetime value of sponsor relationships.

1.7 Sponsorship Fulfilment & Delivery Coordination

• Work closely with Operations, Production, Marketing, Ticketing and Artist Management teams to translate signed agreements
• Coordinate delivery of venue branding, LED branding, stage branding, digital integrations and media mentions.
• Track sponsor activations, VIP hospitality, product displays, sampling activities and social media integrations.
• Confirm deliverables, owners and timelines with internal teams and relevant suppliers.
• Monitor fulfilment against the signed agreement and promptly flag any delivery risks or gaps.
• Support post-event sponsor reviews and gather evidence of delivered benefits for reporting and renewal discussions.

1.8 Reporting & Commercial Performance

• Prepare sponsorship pipeline and opportunity-stage reports.
• Produce revenue forecasts and monthly business-development updates.
• Track partnership conversion, deal progress, renewal opportunities and expected close dates.
• Report event sponsorship revenue and relevant commercial performance indicators.
• Provide analysis of current performance, key risks, sales priorities and future opportunities.
• Maintain reliable records to give management clear visibility of commercial activity and expected revenue.
• Monitor event-industry trends, competitor sponsorship deals and emerging partnership models.
• Track relevant brand marketing activity, consumer trends and emerging sponsor categories.
• Identify sectors and brands with potential alignment to HOP Events’ audience and event portfolio.
• Recommend new sponsorship products, commercial approaches and partnership opportunities.
• Share market insights that help leadership maximise the commercial value of events and entertainment properties.

2. REQUIRED QUALIFICATIONS & EXPERIENCE

• Bachelor’s degree in Business, Marketing, Events, Media, Commercial Management or a related field.
• 8–10+ years of experience in sponsorship sales, brand partnerships, commercial sales or a closely related field.
• At least 5 years of relevant experience in live events, concerts, entertainment, festivals, sports events or experiential marketing.
• Demonstrated track record of generating sponsorship revenue and closing commercial partnership deals.
• An established UAE corporate network and the ability to access brand and marketing decision-makers.

Performance will be assessed against agreed targets and reporting periods. Core indicators include:

• Sponsorship revenue generated against target.
• Number and value of sponsorship agreements closed.
• Sponsorship pipeline value and quality of qualified opportunities.
• Lead-to-proposal and proposal-to-deal conversion rates.
• Sponsorship renewal rate and repeat revenue.
• Number of new corporate relationships and qualified decision-maker connections established.
• Number and value of long-term or multi-event partnership agreements signed.
• Event sponsorship profitability and quality of commercial outcomes.
• Timely coordination and tracking of sponsor deliverables in collaboration with delivery teams.

4. CORE COMPETENCIES

• Revenue ownership — Takes personal responsibility for generating qualified opportunities and converting them into revenue.
• Hunter mentality — Proactively opens doors, initiates conversations and pursues opportunities with persistence.
• Relationship building — Builds credibility with senior decision-makers, brands, agencies and corporate partners.
• Commercial negotiation — Balances sponsor value and business objectives while protecting commercial returns.
• Strategic thinking — Connects event assets and audience opportunities to sponsor marketing objectives.
• Presentation & persuasion — Communicates proposals clearly and confidently, adapting the pitch to the audience.
• Execution coordination — Works collaboratively with delivery teams to ensure sold commitments are fulfilled.
• Reporting discipline — Maintains accurate pipeline information, forecasts, activity records and performance reporting.

5. WHO WE ARE LOOKING FOR

We are not looking for a coordinator or a purely account-management profile. We are looking for a commercially driven hunter, deal-maker and relationship builder who can independently generate opportunities, engage senior brand decision-makers, develop persuasive sponsorship propositions, negotiate agreements and close deals.

• Open doors with major brands and relevant agencies.
• Build trusted relationships with senior decision-makers.
• Create compelling sponsorship opportunities from event assets and audience propositions.
• Lead commercial discussions and close sponsorship agreements independently.
• Deliver against agreed revenue targets and maintain a credible pipeline.
• Represent HOP Events in the market with confidence, professionalism and commercial focus.