Email Marketing Specialist – Automation & CRM

Cybernext; Mohali; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Shopify integration

Klaviyo for e-commerce

CRM integrations

Lead scoring

B2B marketing automation

HTML/CSS knowledge

Zapier/Make GA4

UTM tracking

Pre-sales support

Job summary

CyberNext, Mohali-based digital marketing agency, seeks an Email Marketing Specialist to independently strategize, execute, and optimize campaigns for international clients across the US, UK, Canada, and Australia. The role requires ownership of email marketing projects from planning through performance analysis, with a focus on conversion-driven funnels and lifecycle campaigns.

The ideal candidate has hands-on expertise in marketing automation, CRM platforms, audience segmentation, and

Qualifications

• 2–4 years of hands-on email marketing experience.
• Experience managing campaigns for international clients (US/UK/Canada/Australia).
• Strong understanding of email strategy, journeys, and automation.
• Proficiency with Klaviyo, HubSpot, ActiveCampaign, Mailchimp, or Brevo.

Responsibilities

• Develop end-to-end email marketing strategies aligned with client goals.
• Plan campaigns for lead generation, nurturing, engagement, retention, and reactivation.
• Build and optimize funnels, drip campaigns, automated workflows, and lifecycle sequences.
• Manage CRM and email platforms such as Klaviyo, HubSpot, ActiveCampaign, Mailchimp, or Brevo.
• Implement audience segmentation, personalization, behavioral triggers, and nurture workflows.
• Develop email messaging, subject lines, campaign briefs, and conversion-focused copy.
• Coordinate with design and development teams for templates, landing pages, and integrations.
• Conduct A/B testing and optimize campaigns for engagement, conversions, and revenue.
• Monitor deliverability, sender reputation, list hygiene, and email authentication.
• Analyze campaign performance, prepare reports, and recommend data-driven improvements.
• Collaborate with project managers and internal teams to manage multiple international client accounts.
• Support email marketing audits, campaign planning, and strategic recommendations for prospective clients.

Skills

Email marketing

Marketing automation

CRM platforms

Audience segmentation

Lifecycle campaigns

A/B testing

Copywriting

Analytics

Tools

Klaviyo

HubSpot

ActiveCampaign

Mailchimp

Brevo

Job description

Email Marketing Specialist – Automation & CRM

2-4 Years

Full-Time

Location: Mohali, Sector 67 - Work From Office

Experience: 2-4 Years (2-3 Years Preferred)

Employment Type: Full-time

Joining: Immediate or Early Joiners Preferred

About the Role

We are looking for an experienced Email Marketing Specialist who can independently strategize, execute, and optimize email marketing campaigns for our international clients, primarily across the US, Canada, UK, and Australia.

The ideal candidate should have strong hands‑on experience in email marketing strategy, marketing automation, CRM platforms, audience segmentation, and conversion‑focused email funnels.

As a digital marketing agency, we work with businesses across multiple industries. This role requires someone who can take complete ownership of email marketing projects, from planning and execution to performance analysis and optimization.

Key Responsibilities

• Develop and execute end-to-end email marketing strategies aligned with client business goals.
• Plan and manage campaigns for lead generation, nurturing, customer engagement, retention, and reactivation.
• Build and optimize email funnels, drip campaigns, automated workflows, and customer lifecycle sequences.
• Manage CRM and email marketing platforms such as Klaviyo, HubSpot, ActiveCampaign, Mailchimp, or Brevo.
• Implement audience segmentation, personalization, behavioral triggers, and lead nurturing workflows.
• Develop email messaging, subject lines, campaign briefs, and conversion‑focused copy.
• Coordinate with design and development teams for responsive email templates, landing pages, and integrations.
• Conduct A/B testing and optimize campaigns for engagement, conversions, and revenue.
• Monitor email deliverability, sender reputation, list hygiene, and email authentication.
• Analyze campaign performance, prepare reports, and recommend data‑driven improvements.
• Collaborate with project managers and internal teams to manage multiple international client accounts.
• Support email marketing audits, campaign planning, and strategic recommendations for prospective clients.

Required Skills & Qualifications

• 2–4 years of hands‑on experience in email marketing, preferably in a digital marketing agency.
• Experience managing email marketing campaigns for international clients (US, UK, Canada, Australia, etc.) is mandatory.
• Strong understanding of email marketing strategy, customer journeys, conversion funnels, and marketing automation.
• Hands‑on proficiency in email marketing and CRM platforms such as Klaviyo, HubSpot, ActiveCampaign, Mailchimp, or Brevo.
• Experience with automated workflows, audience segmentation, personalization, and A/B testing.
• Knowledge of email deliverability, SPF, DKIM, DMARC, and list management.
• Ability to analyze campaign metrics, track conversions, and improve performance.
• Strong English communication, copywriting, organizational, and analytical skills.
• Ability to independently manage campaigns and take ownership of deliverables.

Good to Have

• Experience with Shopify and Klaviyo for e‑commerce email marketing.
• Knowledge of CRM integrations, lead scoring, and B2B marketing automation.
• Familiarity with HTML/CSS, Zapier, Make, GA4, and UTM tracking.
• Experience with email marketing audits, strategy development, and pre‑sales support.

What We're Looking For

Someone who understands email marketing beyond simply sending campaigns. You should be able to understand a client's business, build the right email strategy and automation funnels, execute campaigns independently, and continuously improve results.

Note: Candidates whose experience is limited to bulk emailing, cold outreach, database extraction, or basic newsletter execution may not be suitable for this role.

About Cybernext

CyberNext is a digital marketing and web agency based in Mohali, working with businesses across international markets.

We bring together web development, SEO, paid advertising, email marketing, and creative expertise to help businesses grow their digital presence.

We value ownership, thoughtful execution, continuous learning, and work that delivers measurable results.