Metayb is hiring an Email Marketing Executive in Chennai, India

Digitaltoppers; Chennai District; On-site; INR 350,000 - 550,000; Full time

Job summary

Metayb in Chennai, Tamil Nadu, India is seeking a detail-oriented Email Marketing Executive with 1–2 years of experience to plan, execute, automate, and optimize email campaigns across the customer lifecycle. The role involves building campaigns on Mailchimp, Klaviyo, Salesforce Marketing Cloud, or HubSpot, managing segments, QA checks, and analyzing performance to drive engagement and revenue.

You will collaborate with design and content teams to ensure compliance with email marketing best

Qualifications

• 1–2 years of experience in Email Marketing, CRM, Marketing Automation, or Digital Marketing.
• Basic understanding of email marketing concepts and customer lifecycle journeys.
• Familiarity with email/CRM platforms such as Klaviyo, HubSpot, Salesforce Marketing Cloud, Mailchimp.
• Basic knowledge of HTML/CSS for email is an advantage.
• Understanding of campaign metrics and analytics.

Responsibilities

• Assist in setting up and executing email marketing campaigns and automated journeys.
• Build and schedule email campaigns using platforms such as Mailchimp, Klaviyo, Salesforce Marketing Cloud, HubSpot, or similar tools.
• Create and manage basic customer segments and audience lists.
• Set up automated workflows such as welcome series, abandoned cart, post-purchase, win-back, and promotional journeys.
• Perform email QA checks for content, links, personalization, formatting, and rendering.
• Coordinate with design and content teams to ensure emails are campaign-ready.
• Monitor campaign performance including open rate, click-through rate, conversion rate, unsubscribe rate, and revenue.
• Prepare basic campaign reports and identify opportunities for improvement.
• Support A/B testing of subject lines, content, CTAs, and send times.
• Maintain campaign calendars, documentation, and automation workflows.
• Troubleshoot basic campaign and automation issues and escape technical issues when required.
• Ensure campaigns follow email marketing best practices and applicable compliance requirements.

Skills

Email Marketing

CRM

Marketing Automation

Digital Marketing

Attention to detail

Tools

Mailchimp

Klaviyo

Salesforce Marketing Cloud

HubSpot

Job description

Email Marketing Executive Jobs at Metayb in Chennai, Tamil Nadu, India

About the Job

Company: Metayb

Job Role:Email Marketing Executive

Experience:1-2 years of experience

Job Type:Full Time

Location: Chennai, Tamil Nadu, India

About the Job

About Company
Metayb is a fast-growing digital transformation company empowering organizations to thrive in the digital-first era. In just three years, we've built a team of 500+ experts focused on creating seamless customer experiences, boosting operational efficiency, and delivering actionable insights. Our core strengths include Digital Transformation, Data Science, SAP Implementation, Workflow Automation, Finance, and Supply Chain Services, with aspirations to expand into IoT, AI/ML, and Virtual Reality. By leveraging emerging technologies, Metayb aims to be a trusted global partner in delivering impactful, future-ready solutions.

About Job Role
We are looking for a detail-oriented and enthusiastic Email Marketing Executive with 1–2 years of experience in Email Marketing, CRM, Marketing Automation, or Digital Marketing. The ideal candidate will support the planning, execution, automation, and optimization of email marketing campaigns across the customer lifecycle.

Key Responsibilities

• Assist in setting up and executing email marketing campaigns and automated journeys.
• Build and schedule email campaigns using platforms such as Mail Chimp, Klaviyo, Salesforce Marketing Cloud, HubSpot, or similar tools.
• Create and manage basic customer segments and audience lists.
• Set up automated workflows such as welcome series, abandoned cart, post-purchase, win-back, and promotional journeys.
• Perform email QA checks for content, links, personalization, formatting, and rendering.
• Coordinate with design and content teams to ensure emails are campaign-ready.
• Monitor campaign performance including open rate, click-through rate, conversion rate, unsubscribe rate, and revenue.
• Prepare basic campaign reports and identify opportunities for improvement.
• Support A/B testing of subject lines, content, CTAs, and send times.
• Maintain campaign calendars, documentation, and automation workflows.
• Troubleshoot basic campaign and automation issues and escape technical issues when required.
• Ensure campaigns follow email marketing best practices and applicable compliance requirements.

Required Skills

• 1–2 years of experience in Email Marketing, CRM, Marketing Automation, or Digital Marketing.
• Basic understanding of email marketing concepts and customer lifecycle journeys.
• Familiarity with at least one email/CRM platform such as Klaviyo, HubSpot, Salesforce Marketing Cloud, Mailchimp, or similar.
• Basic knowledge of HTML/CSS for email is an advantage.
• Understanding of campaign metrics and analytics.
• Strong attention to detail and good QA skills.
• Good written and verbal communication skills.
• Ability to work with multiple campaigns and meet deadlines.

Good to Have

• Experience with Shopify and e-commerce email marketing.
• Knowledge of GA4, UTM tracking, and conversion tracking.
• Experience with customer segmentation and personalization.
• Familiarity with SMS/WhatsApp marketing automation.
• Basic understanding of A/B testing and campaign optimization.

What You'll Learn

• End-to-end email campaign management
• CRM and marketing automation
• Customer lifecycle marketing
• Segmentation and personalization
• Campaign analytics and optimization
• E-commerce retention and conversion strategies

Disclaimer: The job title mentioned in this description is generic and intended for broad categorization purposes. The final designation will be determined based on the candidate’s performance during the interview process, relevant experience, and alignment with the organizational hierarchy.