Email Marketing Specialist B2B SaaS

Zealant Consulting Group; Bengaluru; Hybrid; INR 450,000 - 750,000; Full time

Job summary

Zealant Consulting Group is seeking an Email Marketing Specialist in Bengaluru. The role focuses on crafting compelling email campaigns for a B2B SaaS audience, nurturing leads, and driving conversions.

You will write engaging copy, develop newsletters and product announcements, and collaborate with Product, Sales, and Marketing teams to align messaging. Ideal candidates have 1–5 years of experience in Email Marketing, strong content skills, and hands-on exposure to B2B SaaS marketing.

Qualifications

• Weeks of experience: 1–5 years in Email Marketing.
• Strong content writing and copywriting skills.
• Experience in B2B SaaS marketing is mandatory.
• Knowledge of lead nurturing and customer lifecycle marketing.
• Strong analytical mindset.

Responsibilities

• Plan and execute email marketing campaigns targeting HR Leaders and other roles.
• Build multi-touch email nurture journeys for inbound and outbound campaigns.
• Segment audiences for personalized communication.
• Monitor deliverability, open rates, CTR, and performance.
• Perform A/B testing on subject lines, messaging, CTAs, and formats.
• Create engaging email copies and develop newsletters, case studies, and product updates.
• Execute cold outreach and generate MQLs, building automated lead nurturing workflows.
• Track campaign metrics and share weekly performance reports.
• Manage email automation workflows and CRM hygiene.

Skills

Email marketing

Content writing

Lead nurturing

Analytics

B2B SaaS marketing

Campaign optimization

Tools

HubSpot

Zoho Campaigns

Mailchimp

Apollo.io

Salesforce

Job description

Work Location: Indiranagar Bangalore

(Work from Home)

working hours- 10am to 7pm Monday to Friday (Work from Office) & Saturday - 10am to 3pm (Work from Home)

Role Overview

Position Name: Email Marketing Specialist B2B SaaS

Experience : 1-5 Years

We are looking for a passionate, creative, and data-driven Email Marketing Specialist who can craft compelling email campaigns that engage prospects, nurture leads, and generate qualified business opportunities.

The ideal candidate should have strong content writing skills, understand B2B SaaS buyer journeys, and be passionate about experimenting with new email strategies to improve engagement and conversions.

EXCITED ABOUT YOUR TASKS?

Email Marketing

• Plan and execute email marketing campaigns targeting HR Leaders, CHROs, Talent Acquisition Heads, Recruiters, and Business Leaders.
• Build multi-touch email nurture journeys for inbound and outbound campaigns.
• Segment audiences for personalized communication.
• Monitor email deliverability, open rates, CTR, and campaign performance.
• Perform A/B testing on subject lines, messaging, CTAs, and email formats.

Content Creation

• Create engaging email copies that generate curiosity and drive action.
• Develop newsletters, customer success stories, product announcements, and thought leadership emails.
• Repurpose blogs, case studies, webinars, and industry reports into email campaigns.
• Work closely with Product, Sales, and Marketing teams to create impactful messaging.

Lead Generation

• Execute cold email outreach campaigns to enterprise prospects.
• Generate Marketing Qualified Leads (MQLs) through strategic email campaigns.Build automated lead nurturing workflows.
• Work closely with SDRs and Sales teams to improve conversion rates.

Campaign Analytics

• Track campaign performance and optimize based on data.
• Analyze Open Rates ,Click Through Rates ,Reply Rates,Bounce Rates,Lead Conversion ,Pipeline Contribution
• Share weekly campaign performance reports.

Marketing Automation

• Manage email automation workflows.
• Maintain email databases and audience segmentation.
• Ensure CRM hygiene and campaign accuracy.
• Improve sender reputation and email deliverability.

WHAT WILL YOU NEED TO SUCCEED?

• 1–5 years of experience in Email Marketing.
• Strong content writing and copywriting skills.
• Experience in B2B SaaS marketing is mandatory.
• Knowledge of lead nurturing and customer lifecycle marketing.
• Strong analytical mindset.

Preferred

Experience with: HubSpot, Zoho Campaigns, Mailchimp, Apollo.io, Salesforce

Knowledge Of

• Email Deliverability
• SPF, DKIM & DMARC basics
• AI-powered content creation tools
• LinkedIn outreach strategies

What We're Looking For

We are not looking for someone who simply sends emails.

We are looking for someone who can think like a marketer, write like a storyteller, and execute like a growth hacker.

Someone who loves experimenting, analyzing campaign performance, understanding customer psychology, and continuously improving conversions.

• Be part of a fast-growing AI-first HR Tech company transforming the future of hiring.
• Opportunity to work with leading clients across domestic and international markets.
• High-growth environment with strong ownership and leadership exposure.
• Work on innovative AI-powered recruitment and interview intelligence solutions.
• Competitive compensation along with attractive incentive and growth opportunities.

Skills: email automation, apollo.io, hubspot, email deliverability, zoho, mailchimp, email marketing