Email Marketing Campaign Specialist

AstroVed; Zone 7 Ambattur; On-site; INR 600,000 - 800,000; Full time

Job summary

AstroVed is seeking an email marketing campaign specialist to own and optimize our end-to-end email marketing strategy. You will plan, create, automate, execute, and optimize email campaigns that generate qualified leads, nurture prospects, and support our sales team.

The ideal candidate should have hands-on experience with email automation, campaign management, lead nurturing, segmentation, deliverability, analytics, and marketing automation platforms.

Qualifications

• Hands-on experience with email automation and campaign management.
• Experience with lead nurturing and segmentation.
• Strong understanding of B2B lead generation.

Responsibilities

• Plan, execute, and optimize end-to-end email marketing campaigns.
• Create email drip campaigns, lead nurturing sequences, and automated workflows.
• Build and maintain email automation for different customer journeys.
• Develop pre-sales email campaigns to engage prospects and generate qualified leads.
• Segment contact databases based on industry, persona, engagement, and buying stage.
• Personalize email campaigns to improve open rates, click-through rates, and conversions.
• Design and test email templates that align with the company's branding.
• Create and maintain email marketing SOPs and documentation.
• Identify recent automation opportunities to improve efficiency and lead conversion.

Skills

Email marketing

Marketing automation

Lead generation

Lead nurturing

Campaign management

Tools

CRM software

Marketing automation platforms

Job description

AstroVed looking for an email marketing campaign specialist to own and optimize our end-to-end email marketing strategy. This role is responsible for planning, creating, automating, executing, and optimizing email campaigns that generate qualified leads, nurture prospects, and support our sales team.

The ideal candidate should have hands-on experience with email automation, campaign management, lead nurturing, segmentation, deliverability, analytics, and marketing automation platforms.

Key Responsibilities

• Plan, execute, and optimize end-to-end email marketing campaigns.
• Create email drip campaigns, lead nurturing sequences, and automated workflows.
• Build and maintain email automation for different customer journeys.
• Develop pre-sales email campaigns to engage prospects and generate qualified leads.
• Segment contact databases based on industry, persona, engagement, and buying stage.
• Personalize email campaigns to improve open rates, click-through rates, and conversions.
• Design and test email templates that align with the company's branding.
• Create and maintain email marketing SOPs and documentation.
• Identify recent automation opportunities to improve efficiency and lead conversion.

Required Skills

• Proven experience in email marketing and marketing automation.
• Strong understanding of B2B lead generation and lead nurturing.
• Experience with CRM and marketing automation platforms.