Email Marketing Specialist

Cmpms Global; Chennai District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Cmpms Global in Chennai is seeking an experienced Email Marketing Specialist to lead B2B campaigns for the US healthcare market. The role requires hands-on experience with email campaigns, lead generation, personalization, and AI-powered tools.

You will build prospect lists using Apollo and Bravo, create personalized sequences, monitor performance, and collaborate with Business Development and Sales to generate qualified leads.

Qualifications

• 4+ years of experience in Email Marketing, preferably in the US market.
• Strong understanding of B2B email marketing and lead generation.
• Experience with Apollo and Bravo or similar marketing platforms.
• Hands-on experience with ChatGPT, Claude AI, and other AI tools.
• Excellent email copywriting and personalization skills.
• Knowledge of email automation, segmentation, A/B testing, and analytics.
• Experience in US Healthcare is highly preferred.
• Excellent written and verbal communication skills.
• Ability to research prospects and create effective outreach strategies.

Responsibilities

• Plan and execute targeted B2B email marketing campaigns for the US Healthcare market.
• Build and manage prospect lists using Apollo and other lead-generation platforms.
• Create personalized email sequences, follow-ups, and engaging marketing content.
• Use Bravo and similar platforms for email campaign management and tracking.
• Leverage ChatGPT, Claude AI, and other AI tools for content creation and optimization.
• Monitor campaign performance: open rates, response rates, click-through rates, and conversions.
• Conduct A/B testing and optimize campaigns.
• Research US Healthcare companies, prospects, decision-makers, and market trends.
• Work closely with the Business Development and Sales teams to generate qualified leads.

Skills

Email Marketing

B2B Marketing

Lead Generation

AI Tools

Copywriting

Automation Analytics

US Healthcare

Communication Skills

Prospect Research

Tools

Apollo

Bravo

ChatGPT

Claude AI

Job description

Email Marketing Specialist

Location: Chennai

Experience: 4+ Years

Employment Type: Full-Time

Job Summary

We are looking for an experienced Email Marketing Specialist with strong knowledge of the US Healthcare market. The candidate should have hands-on experience in email campaigns, lead generation, prospect research, personalization, and AI-powered marketing tools.

Key Responsibilities

• Plan and execute targeted B2B email marketing campaigns for the US Healthcare market.
• Build and manage prospect lists using Apollo and other lead-generation platforms.
• Create personalized email sequences, follow-ups, and engaging marketing content.
• Use Bravo and similar platforms for email campaign management and tracking.
• Leverage ChatGPT, Claude AI, and other AI tools for content creation, personalization, research, and campaign optimization.
• Monitor campaign performance, including open rates, response rates, click-through rates, and conversions.
• Conduct A/B testing and continuously optimize email campaigns.
• Research US Healthcare companies, prospects, decision-makers, and market trends.
• Work closely with the Business Development and Sales teams to generate qualified leads.

Required Skills

• 4+ years of experience in Email Marketing, preferably in the US market.
• Strong understanding of B2B email marketing and lead generation.
• Experience with Apollo and Bravo or similar marketing platforms.
• Strong hands-on experience with ChatGPT, Claude AI, and other AI tools.li>
• Excellent email copywriting and personalization skills.
• Knowledge of email automation, segmentation, A/B testing, and campaign analytics.
• Experience in US Healthcare is highly preferred.
• Excellent written and verbal communication skills.
• Ability to research prospects and create effective outreach strategies.

Preferred

• Experience working with US Healthcare clients or organizations.
• Knowledge of AI-assisted prospecting and email automation.
• Experience collaborating with US-based Business Development/Sales teams.