Email Marketing Executive – Remote Working

Smartedge Consulting; Hyderabad; Remote; INR 167,000 - 279,000; Full time

Job summary

Smartedge Consulting is seeking an Email Marketing Executive to lead remote B2B email campaigns, build target databases, and ensure follow-ups that convert inquiries into opportunities. The role emphasizes data-driven messaging, campaign testing, and collaboration with the marketing team to drive business growth.

Candidate will manage end-to-end email programs, maintain lists, and coordinate with sales for qualified leads generation in a fully remote setup.

Qualifications

• Experience in planning and executing B2B email campaigns.

Responsibilities

• Plan and execute targeted B2B email marketing campaigns.

Skills

Email marketing

B2B marketing

Campaign management

Database building

Lead generation

LinkedIn outreach

Excel / Google Sheets

Remote work

Tools

CRM platforms

Email verification tools

LinkedIn

Google Sheets / Excel

Job description

JOB DESCRIPTION-Email Marketing Executive – Remote Working

Company: Smartedge Consulting

Position: Email Marketing Executive

Department: Business Development & Marketing

Work Mode: Remote / Work from Home

Employment Type: Full-Time

Reporting To: Managing Partner / Business Development Head

Experience: 1–3 Years

1. About Smartedge Consulting

Smartedge Consulting is a management systems, sustainability and business transformation consulting firm established in 2005. We work with manufacturing, engineering, healthcare, IT/ITS and other industry sectors, delivering solutions across:

• IMS – Quality, Environment & Occupational Health and Safety
• ESG & Sustainability
• Safety, EHS & Energy Efficiency
• Digital Trust – Information Security, Privacy & Business Continuity
• Business Excellence – Lean, 5S and TPM

2. Job Purpose

To plan, execute and manage targeted email marketing campaigns that generate qualified business leads and create sales opportunities for Smartedge Consulting's consulting, implementation, assessment and training services.

The candidate will be responsible for identifying target audiences, preparing campaign databases, executing email campaigns, monitoring responses and ensuring systematic follow-up with interested prospects.

A. Email Campaign Management

• Plan and execute targeted B2B email marketing campaigns.
• Prepare industry-specific email content, subject lines and call-to-action messages.
• Execute campaigns for different Smartedge products and services.
• Schedule campaigns and manage regular communication with prospects.
• Conduct A/B testing of subject lines, email content and campaign formats.

B. Database Management

• Identify and build databases of potential customers across target industries.
• Research company information, business email IDs and relevant decision-makers.
• Segment databases based on industry, geography, company size and service requirements.
• Maintain and regularly update the prospect database.
• Ensure data accuracy and remove invalid, duplicate and unsubscribed contacts.
• Generate enquiries and identify interested prospects.
• Track email responses, enquiries and meeting requests.
• Forward qualified leads to the Business Development team.
• Coordinate follow-ups with prospects.
• Develop email sequences for lead nurturing and re-engagement.

D. Campaign Analytics & Reporting

• Monitor delivery rate, bounce rate, open rate, click-through rate and response rate.
• Track qualified enquiries and meetings generated through campaigns.
• Prepare weekly and monthly campaign performance reports.
• Recommend improvements based on campaign performance.
• Coordinate with the sales team for campaign requirements.
• Support LinkedIn outreach and other digital lead-generation activities.
• Assist in preparing newsletters, emailers and promotional content.
• Maintain campaign calendars and marketing activity records.

4. Key Performance Indicators (KPIs)

Performance Parameter

Expected Target

• New verified B2B contacts
• 500–1,000/week
• 2–3/week
• 100%
• Above 95%
• Bounce rate
• Below 3%
• Positive response rate
• 1–3% initially
• Qualified leads
• 10–15/month
• Sales meetings generated
• 4–8/month
• Weekly performance reports
• 100% on time

Targets will be reviewed after the initial 30-day period based on database quality, campaign maturity and actual conversion performance.

• Good written English and business communication skills.
• Knowledge of email marketing platforms and campaign management.
• Working knowledge of Excel / Google Sheets.
• Ability to research companies and identify decision-makers.
• Understanding of B2B lead generation and email marketing.
• Knowledge of LinkedIn prospecting is an advantage.
• Basic understanding of digital marketing analytics.
• Ability to work independently in a remote environment.
• Strong follow-up, coordination and reporting skills.

Preferred Tools:

• Google Sheets / Excel
• CRM platforms
• Email verification and database research tools

6. Working Arrangements

• Fully remote working.
• Working hours: 9:30 AM to 6:00 PM, Monday to Saturday (with applicable weekly off arrangements).
• Daily online coordination with the reporting manager.
• Daily activity updates and weekly performance reviews.
• Candidate must have a laptop/desktop, reliable internet connection and a suitable work environment.

7. Compensation

Indicative Salary: ₹15,000–₹25,000 per month, depending on experience and demonstrated capabilities.

Performance-based incentives may be provided for qualified business leads and successfully generated sales opportunities.

SMARTEDGE CONSULTING

Beyond Compliance. Delivering Business Value.