Email Marketing Executive || Freshers || Kolkata

YES IT Labs LLC; Kolkata District; On-site; INR 300,000 - 420,000; Full time

Job summary

YES IT Labs LLC in Kolkata, India, is seeking an Email Marketing Executive to plan and execute email campaigns for lead generation and outreach. You will collaborate with marketing and sales to target audiences, grow the email database, and drive conversions.

The role expects familiarity with email marketing basics, data handling in Google Sheets, and using tools for lead research. This position offers growth in a dynamic team and exposure to multi-channel campaigns.

Qualifications

• Basic understanding of email marketing and lead generation processes.
• Knowledge of Word, Google Sheets and basic formulas.

Responsibilities

• Plan and execute bulk email campaigns for lead generation and outreach.
• Identify target audiences and expand the company’s email database.
• Generate potential clients through email campaigns and LinkedIn outreach.
• Collect and scrape lead data using tools like Apollo.io and LinkedIn Sales Navigator.
• Maintain and update lead databases using Google Sheets and formulas.
• Create email templates and schedule bulk email campaigns.
• Track email campaign performance and prepare reports.
• Support digital marketing activities across platforms like LinkedIn, Instagram, and Facebook.

Skills

Email marketing basics

Google Sheets & formulas

Education

Bachelor’s degree in BA/BCOM/BBA or related

Job description

About Us:

We are looking for a motivated Email Marketing Executive to join our team. The ideal candidate will be responsible for planning and executing email campaigns for lead generation and outreach. You will work closely with the marketing and sales teams to identify target audiences, generate leads, and maintain email databases.

Key Responsibilities:

• Plan and execute bulk email campaigns for lead generation and outreach.
• Identify target audiences and expand the company’s email database.
• Generate potential clients through email campaigns and LinkedIn outreach.
• Collect and scrape lead data using tools like Apollo.io and LinkedIn Sales Navigator.
• Maintain and update lead databases using Google Sheets and formulas.
• Extract and organize lead data from Google using advanced search queries.
• Create email templates and schedule bulk email campaigns.
• Track email campaign performance and prepare reports.
• Support digital marketing activities across platforms like LinkedIn, Instagram, and Facebook.

Required Skills:

• Basic understanding of email marketing and lead generation processes.
• Knowledge of word, Google Sheets and basic formulas.

Education:

• Bachelor’s degree in B.A, B.Com, BBA, or any discipline (Regular or Correspondence).

Join us and be part of a team that values creativity, initiative, and growth!