Email Marketing Analyst

Kolabro Business Solutions; Gurugram District; On-site; INR 300,000 - 420,000; Full time

Job summary

Kolabro Business Solutions, based in Gurugram, India, is seeking an email marketing specialist to drive lead generation through targeted campaigns and robust data handling. You will optimize campaign databases, segment audiences, and craft compelling messages while maintaining inbox deliverability.

Ideal candidates have at least 6 months of campaign management experience, strong Excel abilities, and familiarity with Netcore/Octane platforms. Freshers with relevant knowledge are welcome to apply.

Qualifications

• At least 6 months experience managing email campaigns.
• Freshers with strong knowledge/excel skills welcome.
• Experience with Netcore and Octane panels.
• Strong understanding of warmup and data segmentation.
• Knowledge of CPM, CPC, CPL, CLTV, etc.

Responsibilities

• Create, manage and execute multiple email campaigns for lead generation.
• Optimize databases and structure campaigns for best outcomes.

Skills

Email marketing

Campaign management

Excel proficiency

Data segmentation

Inboxing optimization

Analytics

Strong writing

Leadership

Project management

Attention to detail

Tools

Netcore

Octane

Job description

Kolabro Business Solutions is a productstartup based out of Sushant Lok, Gurgaon. We are building a B2B mobile app and other stack of products to help property brokers, brokerage firms & developers to do their business more efficiently. It is a platform where brokers will be able to manage leads, their agents, CRM and communicate seamlessly with the community using the Kolabro App. Kolabro founding team consists of members from leading a digital media house & an Ex-Googler with over 15 years of combined experience in digital marketing at leadership positions. At Kolabro, we want to organize & support the Real Estate sector in India using technology. A mammoth task equaled only by our zeal to work towards the goal.

Responsibilites:

We are looking for email marketing specialists who can create, manage and execute multiple email campaigns for lead generation and reach purposes. This role entails not only managing the campaigns but optimizing the databases and structuring the campaigns for best outcome.

Desired Skill Set:

• At least 6 months experience managing email campaigns. Freshers with significant knowledge/excel knowledge are also welcome.
• Working knowledge of running campaigns across Netcore, Octane and other panels.
• Strong understanding of warmup, data segmentation and utilization.
• Very strong understanding of evolving email space and how to effect greater inboxing.
• Understanding of terms like CPM, CPC, CPO, CPL, CPV, CLTV, etc.
• Ability to operate and manage databases and optimizing them in excel.
• Extremely efficient with Excel - filters, pivot tables, segregations & excel commands.
• Strong writing & communication (especially listening) skills.
• Strong leadership & software estimation skills.
• Detail oriented and ability to organize.
• Very strong in analytical, problem-solving and innovation skills.
• Ability to manage multiple project pipeline.