Email Marketer

AlgoShack; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Health and wellness perks

Office parties

Career growth opportunities

Job summary

AlgoShack, located in Bengaluru, India, is seeking a Marketer with expertise in Salesforce CRM to join their dynamic marketing team. The role involves planning targeted B2B email campaigns, managing Salesforce for lead generation, and utilizing data-driven strategies. Candidates should have at least 2 years of experience in digital marketing with strong skills in email outreach and copywriting. The company offers a collaborative environment with opportunities for growth, competitive salary, and health benefits.

Qualifications

• 2+ years of experience in a digital marketing agency with hands-on email marketing experience.
• Strong proficiency in Salesforce CRM and automation platforms.
• Excellent copywriting skills for email campaigns and sales outreach.

Responsibilities

• Plan and execute targeted B2B email marketing campaigns.
• Create compelling email templates tailored for audience segments.
• Manage and optimize Salesforce CRM for lead management.

Skills

Lead generation

Account-based marketing (ABM)

Salesforce CRM

Email marketing

Data management

Tools

Email marketing tools

CRM software

Job description

Marketer with experience in Salesforce CRM to join our dynamic marketing team. If you have a passion for B2B enterprise lead generation, account-based marketing, and crafting high-impact email campaigns, we’d love to hear from you.

Key Responsibilities

• Plan and execute targeted B2B email marketing campaigns to nurture, engage, and convert leads.
• Create compelling email templates and scripts tailored for different audience segments.
• Implement account-based marketing (ABM) strategies to target high-value accounts.
• Utilize data-driven insights to personalize and optimize email outreach.
• Develop and execute remarketing and lead nurturing campaigns to re-engage potential customers.
• Manage and optimize Salesforce CRM for email marketing and lead management.
• Ensure data accuracy and segmentation for effective targeting.
• Conduct data building, cleanup, and validation to maintain high-quality prospect lists.
• Map the customer journey to personalize email interactions at each stage.
• Implement email automation workflows to improve lead nurturing and customer retention.
• Conduct A/B testing on subject lines, email content, and CTAs to enhance engagement.
• Monitor key metrics such as open rates, CTR, and conversions, and optimize campaigns accordingly.
• Ensure compliance with email marketing regulations and best practices.
• Drive cold email outreach and cold calling efforts to generate new business opportunities.
• Develop strategies for recycling leads and ensuring no opportunity is lost.
• Leverage multi-channel approaches (email, LinkedIn, etc.) to enhance engagement.

Qualifications & Skills

• 2+ years of experience in a digital marketing agency with hands-on email marketing experience.
• Expertise in lead generation, account-based marketing (ABM), and B2B outreach.
• Strong proficiency in Salesforce CRM, email marketing tools, and automation platforms.
• Excellent copywriting skills for email campaigns and sales outreach.
• Knowledge of target ICP identification, segmentation, and personalization.
• Experience in data management, validation, and cleanup for effective targeting.
• Ability to track and analyze campaign performance and optimize strategies accordingly.
• Familiarity with remarketing, nurturing, and recycling leads for improved conversion.

Why Join AlgoShack

• Be part of an innovative company revolutionizing software testing.
• Work with a talented team in a fast-paced, growth-driven environment.
• Competitive salary and benefits, including health and wellness perks.
• Office parties, team outings, and rewards & recognition programs.
• Opportunity for career growth and skill development.