Email Automation Expert

TÜV SÜD; Bengaluru; Hybrid; INR 800,000 - 1,300,000; Full time

Job summary

At TÜV SÜD Group, we drive technology-forward campaigns and data-driven decisions. This role focuses on end-to-end email campaigns in Marketo, building and optimizing nurture programs, and managing databases with advanced segmentation to improve engagement.

The candidate will analyze email performance, ensure GDPR and data privacy compliance, and collaborate with business stakeholders to translate needs into effective campaign strategies.

Qualifications

• Hands-on Marketo experience: Smart Campaigns, Engagement Programs, Scoring, Forms, Tokens, etc.

Responsibilities

• End-to-end development and execution of email campaigns in Marketo.
• Build and optimize automated nurture programs, triggers, and customer journeys.
• Database management & segmentation strategies in Marketo.
• Email performance analysis and reporting with actionable recommendations.
• Ensure data privacy & compliance (GDPR, double opt-in, etc.)
• Collaborate with stakeholders to translate business needs into campaign strategies.
• Develop and maintain Marketo templates & best practices documentation.
• Support training and onboarding of business users on Marketo.

Skills

Marketo

Marketing automation

Lead lifecycle & segmentation

Reporting & analytics

PM & communication

B2B context

English fluency

Tools

Marketo

Job description

At TÜV SÜD Group we are passionate about technology. Innovations impact our daily lives in countless ways, and we are dedicated to being a part of that progress. We test, we audit, we inspect, we advise. We never stop challenging ourselves for the safety of society and its people. We breathe technology, we strive for professional excellence, and we leave a mark. We take the future into our hands. We are TÜV SÜD Group.

Key Responsibilities

• End-to-end development and execution of email campaigns in Marketo.
• Build and optimize automated nurture programs, triggers, and customer journeys.
• Database management & segmentation strategies in Marketo.
• Email performance analysis and reporting with actionable recommendations.
• Ensure data privacy & compliance (GDPR, double opt-in, etc.)
• Collaborate with stakeholders to translate business needs into campaign strategies.
• Develop and maintain Marketo templates & best practices documentation.
• Support training and onboarding of business users on Marketo.

Education & Experience

• Should have at least 3-4+ years hands-on experience with Marketo (Smart Campaigns, Engagement Programs, Scoring, Forms, Tokens, etc.)
• Strong understanding of marketing automation best practices.
• Solid knowledge of database management, lead lifecycle, and segmentation.
• Analytical mindset with experience in reporting & performance tracking.
• Strong project management & communication skills.
• Detail-oriented, proactive, and structured working style.
• Experience in B2B environment preferred.
• Marketo certification is a plus.
• Fluent English skills are mandatory.

At TÜV SÜD Group, we have employees from more than 100 different countries collaborating together. People of different backgrounds, skills, and pursuing different life goals. Our strength comes from these countless and varied perspectives.

We are committed to be an inclusive and diverse workplace by welcoming people of all backgrounds. We want Diversity & Inclusion (D&I) to be a foundation of our company and create an environment where all our employees can trust they will be treated with respect, regardless of gender, nationality, ethnic background, faith, beliefs, disabilities, age, sexual orientation, or identity. As such, our employees are expected to behave at all times in a manner consistent with TÜV SÜD Group Code of Ethics and Company values.

We firmly believe embedding D&I in the heart of what we do will inherently contribute to the success of TÜV SÜD Group. Click here to find out more about Diversity at TÜV SÜD Group.

Work Area: Corporate Functions & Business Support

Country/Region: India

Job Location: Bangalore

Working Model : Hybrid

Employment Type: Full time / regular

Company: TÜV SÜD Customer Engagement and People GmbH

Org Unit Code

Requisition ID: 8305