EdTech Sales Counsellor

Boston Institute of Analytics LLC; Delhi; On-site; INR 400,000 - 700,000; Full time

Benefits offered by this job

Fixed Salary + Incentives

Qualified Inbound Leads

No Field Sales

Structured Training

Career Growth

Supportive Environment

Job summary

The Boston Institute of Analytics in Mumbai is seeking a result-driven inside sales professional for its EdTech programs. You will engage with prospective learners, assess their goals, and guide them through the admissions journey to enrollment.

This B2C role emphasizes follow-ups, objection handling, and achieving monthly targets, with inbound leads and structured training, offering a fixed salary plus incentives in a fast-growing EdTech environment.

Qualifications

• Bachelor's degree in any discipline.
• MBA/PGDM in Sales or Marketing is an added advantage.
• Strong B2C sales and conversion skills.
• Excellent verbal and written communication.
• Comfortable working in high-volume lead environment.

Responsibilities

• Handle qualified leads generated through digital marketing and other acquisition channels.
• Connect with prospective students and working professionals through calls, WhatsApp, email, and virtual meetings.
• Understand the candidate's education, experience, career goals, and learning requirements.
• Recommend relevant courses and programs based on the candidate's profile.
• Conduct effective sales pitches and product presentations.
• Convert qualified leads into paid enrollments.
• Consistently achieve monthly and quarterly admission targets.

Skills

Communication

Sales negotiation

CRM experience

Lead follow-up

Education

Bachelor's degree

MBA/PGDM (advantage)

Tools

CRM systems

Job description

The Boston Institute of Analytics is one of the top-ranked international education and training institutes, headquartered in Boston, USA, with 107 campuses across 7+ countries, including the United States, United Kingdom, South Africa, and India. BIA delivers industry-leading programs across new-age technical and non-technical disciplines, helping students and professionals build future-ready careers in the world's most in-demand fields. Our programs emphasize practical learning, career-focused training, and global certification pathways, enabling learners to develop the skills required to succeed in competitive global industries.

About the Role

This is a B2C inside sales role within the EdTech industry, focused on converting qualified student and professional enquiries into enrollments. You will speak with prospective learners, understand their career goals, recommend relevant programs, handle objections, follow up consistently, and guide candidates through the complete admission journey. The ideal candidate is a confident communicator who enjoys sales, understands the importance of follow-ups, and is motivated by achieving and exceeding monthly targets.

Key Responsibilities

• Handle qualified leads generated through digital marketing and other acquisition channels.
• Connect with prospective students and working professionals through calls, WhatsApp, email, and virtual meetings.
• Understand the candidate's education, experience, career goals, and learning requirements.
• Recommend relevant courses and programs based on the candidate's profile.
• Conduct effective sales pitches and product presentations.
• Convert qualified leads into paid enrollments.
• Consistently achieve monthly and quarterly admission targets.

Student Counselling

• Explain course curriculum, program structure, duration, certifications, fees, schedules, and career support.
• Help prospects understand the relevance and career value of different programs.
• Address questions and concerns related to courses, eligibility, fees, and admissions.
• Identify the candidate's needs and position the right program accordingly.
• Build trust and establish strong relationships throughout the decision-making process.
• Maintain regular and structured follow-ups with prospective students.
• Handle common sales objections related to pricing, course selection, competition, timing, and decision-making.
• Use effective persuasion and negotiation techniques to move prospects through the admissions funnel.
• Create urgency and drive timely enrollment decisions without compromising the student experience.
• Maintain accurate lead and prospect information in the CRM.
• Update lead stages, follow-up activities, conversations, and admission status.
• Manage the sales pipeline and prioritize high-intent prospects.
• Ensure no qualified lead is missed due to delayed or inconsistent follow-up.
• Track individual performance against daily, weekly, and monthly sales targets.

Admissions & Onboarding

• Guide students through documentation, payment, and enrollment procedures.
• Coordinate with internal teams to ensure smooth admission and onboarding.
• Maintain a positive candidate experience from the first interaction through enrollment.
• Strong B2C sales and conversion skills.
• Excellent verbal and written communication.
• Strong counselling, persuasion, negotiation, and objection-handling abilities.
• Highly confident and comfortable speaking with students and working professionals.
• Strong follow-up discipline and pipeline management skills.
• Target-driven and motivated by incentives and performance.
• Ability to understand customer needs and recommend the right solution.
• Comfortable working in a high-volume lead environment.
• Basic understanding of CRM systems and sales reporting.
• Strong ownership of individual sales targets and conversion numbers.

Preferred Experience

Candidates with 1-3 years of experience in any of the following areas are preferred:

• EdTech Sales
• Inside Sales
• Education Sales
• Admissions Counselling
• Academic Counselling
• Career Counselling
• B2C Sales
• Student Recruitment
• Course Sales
• Training & Certification Sales

Educational Qualification

• Bachelor's degree in any discipline.
• MBA/PGDM in Sales, Marketing, Business Management, or a related field is an added advantage but not mandatory.

What We Offer

• Fixed Salary + Attractive Performance Incentives
• Qualified Inbound Leads
• No Field Sales
• Structured Sales & Product Training
• Opportunity to work in the fast-growing EdTech industry
• Exposure to high-demand technology and professional education programs
• Performance-based career growth
• Supportive and energetic work environment
• Opportunity to build a long-term career in EdTech sales

Why Join BIA?

• Sell career-oriented programs across high-demand technology and professional domains.
• Work with a growing international education and training organization.
• Get access to qualified leads generated through marketing campaigns.
• Learn from experienced sales leaders and education professionals.
• Build expertise in consultative selling and career counselling.
• Fast career progression based on performance.
• Work in a dynamic, target-driven environment in Mumbai.

Work Mode: On-site

Working Days: Monday to Saturday

Boston Institute of Analytics is committed to fair and inclusive hiring practices. All qualified candidates will be considered based on their skills, experience, communication abilities, and suitability for the role.