Company: ESTYLISHKART ENTERPRISES LLP
Brand/Website: EstylishKart www.estylishkart.com
Job Title: E-Commerce Executive – Marketplace Operations, SEO & Digital Marketing
Department: E-Commerce & Digital Marketing
Experience: 2–5 years
Employment Type: Full-time
Work Location: [Insert location]
Salary: As per experience and expertise
About EstylishKart
EstylishKart is an online fashion and lifestyle marketplace focused on delivering better quality at better prices. We are looking for a proactive, result-oriented E-Commerce Executive who can independently manage marketplace operations, optimize product listings, improve organic search visibility, and execute digital marketing activities to drive traffic, conversions, and sales.
The ideal candidate must have strong practical experience managing platforms such as Amazon, Myntra, Flipkart, Ajio, Meesho, and other e-commerce marketplaces, along with hands-on knowledge of SEO and digital marketing.
Key Responsibilities
1. E-Commerce Marketplace Management
- Manage day-to-day seller account operations across Amazon, Myntra, Flipkart, Ajio, Meesho, and other relevant marketplaces.
- Create, upload, update, and optimize product listings, including titles, descriptions, product attributes, specifications, images, size charts, and keywords.
- Prepare and manage marketplace listing templates, bulk-upload spreadsheets, catalog feeds, and inventory files.
- Ensure product listings comply with marketplace guidelines, category requirements, image standards, and content policies.
- Monitor listing errors, suppressed products, rejected catalogs, incomplete attributes, and other account issues; coordinate their resolution.
- Manage inventory updates, pricing, MRP, promotions, offers, stock availability, and product content accuracy.
- Monitor orders, cancellations, returns, RTOs, customer issues, and seller performance metrics.
- Coordinate with warehouse, inventory, customer support, and other internal teams to ensure smooth operations.
- Track marketplace sales, product performance, conversion rates, returns, and account health.
- Handle seller support escalations and coordinate with marketplace account managers where required.
2. Product Listing Optimization & Catalog Management
- Conduct marketplace-specific keyword research and optimize product titles, bullet points, descriptions, attributes, and backend search terms.
- Ensure accurate product categorization, size and color variations, parent-child listings, SKU mapping, and catalog consistency.
- Improve listing quality, discoverability, click-through rates, and conversion rates through continuous optimization.
- Maintain organized product data, SKU records, image URLs, catalog files, and marketplace-specific listing documentation.
- Identify catalog gaps, content errors, and opportunities to improve product visibility and sales.
3. Search Engine Optimization (SEO)
- Conduct keyword research, competitor analysis, search-intent analysis, and keyword mapping for EstylishKart.com.
- Optimize product pages, category pages, collection pages, URLs, meta titles, meta descriptions, headings, image alt text, and internal linking.
- Develop and execute on-page, off-page, and technical SEO strategies.
- Work on Google Search Console, Google Analytics 4, keyword tracking, indexing issues, canonical tags, structured data, and XML sitemaps.
- Identify and resolve duplicate content, crawlability, indexing, and other SEO-related issues in coordination with the development team.
- Plan SEO-friendly product descriptions, category content, blogs, and landing pages.
- Monitor organic traffic, keyword rankings, impressions, clicks, and organic conversions.
- Implement strategies to improve organic visibility, qualified traffic, and non-paid sales.
4. Digital Marketing & Performance Marketing
- Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta Ads (Facebook and Instagram), and other relevant advertising platforms.
- Assist in campaign setup, audience targeting, remarketing, creative testing, budget allocation, and performance reporting.
- Manage product feeds and support Google Merchant Center operations, product data quality, and shopping campaign requirements.
- Coordinate the creation of promotional creatives, product banners, videos, reels, offers, and campaign content.
- Develop and execute email, WhatsApp, social media, and other customer-retention campaigns where applicable.
- Track campaign performance using impressions, clicks, CTR, CPC, conversion rate, CPA, ROAS, and revenue.
- Analyze campaign and website data to identify opportunities to reduce acquisition costs and improve return on marketing spend.
- Work with internal teams or agencies to improve campaign execution and creative performance.
5. Analytics, Reporting & Business Growth
- Prepare daily, weekly, and monthly reports on marketplace sales, website traffic, advertising performance, SEO progress, and conversions.
- Monitor product-level sales, margins, pricing competitiveness, inventory availability, and promotional performance.
- Conduct competitor research to identify pricing trends, keyword opportunities, product gaps, and marketing strategies.
- Recommend data-driven improvements to increase sales, improve profitability, and strengthen EstylishKart's online presence.
- Maintain accurate operational records and ensure timely completion of assigned activities.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business Administration, E-Commerce, or a related field preferred.
- 2–5 years of hands‑on experience in e-commerce marketplace operations and digital marketing.
- Practical working knowledge of Amazon Seller Central, Myntra Partner Portal, and Flipkart Seller Hub.
- Experience with Ajio, Meesho, or other marketplaces will be an added advantage.
- Strong knowledge of product cataloging, bulk listing uploads, marketplace templates, inventory management, and listing error resolution.
- Good command of SEO, keyword research, on‑page optimization, technical SEO fundamentals, and competitor analysis.
- Practical experience with Google Search Console, Google Analytics 4, Google Ads, Meta Ads Manager, and Google Merchant Center.
- Strong Excel/Google Sheets skills, including lookups, filters, pivot tables, data cleaning, and bulk catalog management.
- Ability to interpret analytics and make decisions based on measurable business outcomes.
- Excellent written communication, attention to detail, problem‑solving ability, and time management.
- Ability to work independently, manage multiple priorities, and meet deadlines.
Preferred Skills
- Experience in fashion, apparel, clothing, or lifestyle e-commerce.
- Familiarity with Shopify, WooCommerce, or other e-commerce platforms.
- Experience with marketplace advertising and product‑level campaign optimization.
- Knowledge of product feed management, schema markup, structured data, and website merchandising.
- Experience with AI tools for product content, keyword research, catalog management, and marketing productivity.
- Understanding of conversion rate optimization (CRO), remarketing, customer acquisition, and retention strategies.
Key Performance Indicators (KPIs)
Performance will be evaluated against agreed targets, including:
- Accuracy and timeliness of product listing creation and updates.
- Reduction in listing errors, rejected catalogs, and suppressed products.
- Improvement in product discoverability and listing quality.
- Growth in organic traffic, search visibility, and organic conversions.
- Marketplace and
website sales growth.
- Advertising efficiency, including ROAS, CPA, and conversion rate.
- Improvement in product page conversion rates.
- Timely and accurate reporting and execution of marketing campaigns.
Who Should Apply?
We are looking for a hands‑on professional who understands both the operational and marketing sides of e-commerce. The ideal candidate should be comfortable working with marketplace dashboards and bulk spreadsheets while also understanding how SEO, paid advertising, product content, and analytics contribute to business growth.
Candidates who have only theoretical knowledge of digital marketing, without practical marketplace operations experience, may not be suitable for this position.