Hiring || E-commerce & Digital Marketing Manager

Zoho; Kolkata District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Zoho seeks an experienced E-commerce & Digital Marketing Manager to lead online sales, digital growth, customer engagement, and retail marketing initiatives from its Park Street, Kolkata office. The role requires 6–10 years of relevant experience and hands-on mastery of performance marketing, Shopify, CRM/loyalty, and retail marketing.

The candidate will manage Meta/Google Ads, Shopify store operations, and CRM campaigns, while driving lifecycle programs and multi-channel campaigns across

Qualifications

• 6–10 years of relevant experience in E-commerce / Digital / Retail Marketing.
• Hands-on experience with Performance Marketing, Shopify, CRM/Loyalty, and Retail Marketing.
• Experience with Meta Ads, Google Ads, WhatsApp, SMS, and Email Marketing.
• Strong analytical, campaign management, and stakeholder management skills.
• Proven ability to convert marketing initiatives into measurable business results.
• Candidates should be comfortable attending a F2F interview in Park Street, Kolkata.

Responsibilities

• Lead E-commerce & Digital Marketing strategy to drive online sales and growth.
• Manage Meta & Google Ads, campaign optimization, tracking, and Pixel integration.
• Manage Shopify, including apps, integrations, merchandising, and website experience.
• Drive marketplace expansion and alternate digital channels.
• Manage product listings, availability, conversion, and online customer experience.
• Develop Instagram, content, and Reels strategies to improve engagement.
• Drive CRM & Loyalty campaigns for customer acquisition, engagement, and retention.
• Plan WhatsApp, SMS & Email campaigns and customer journeys.
• Drive repeat purchases through lifecycle and retention initiatives.
• Execute marketing strategies for new store openings, retail events, and campaigns.
• Manage store-level, franchise, partner, local, and mall marketing activities.
• Develop marketing plans for underperforming stores.
• Manage agencies, vendors, influencers, and marketing partners.
• Track Sales, Digital & Marketing MIS and drive ROI and cost optimization.

Skills

E-commerce

Digital Marketing

Shopify

CRM/Loyalty

Performance Marketing

Meta Ads

Google Ads

Retail Marketing

Campaign Management

Analytics

Tools

Shopify platform

CRM software

Marketing automation

Job description

Hiring || E-commerce & Digital Marketing Manager

Job Description

Job Description – E-commerce & Digital Marketing Manager

Location: Park Street, Kolkata

Experience: 6–10 Years

CTC: Up to ₹10 LPA

Interview: Face-to-Face (F2F)

Employment Type: Full-Time

Job Summary

We are looking for a creative and analytical E-commerce & Digital Marketing professional to drive online sales, digital growth, customer engagement, and retail marketing initiatives.

Key Responsibilities

• Lead E-commerce & Digital Marketing strategy to drive online sales and growth.
  
• Manage Meta & Google Ads , campaign optimization, tracking, and Pixel integration.
  
• Manage Shopify , including apps, integrations, merchandising, and website experience.
  
• Drive marketplace expansion and alternate digital channels.
  
• Manage product listings, availability, conversion, and online customer experience.
  
• Develop Instagram, content, and Reels strategies to improve engagement.
  
• Drive CRM & Loyalty campaigns for customer acquisition, engagement, and retention.
  
• Plan WhatsApp, SMS & Email campaigns and customer journeys.
  
• Drive repeat purchases through lifecycle and retention initiatives.
  
• Execute marketing strategies for new store openings, retail events, and campaigns .
  
• Manage store-level, franchise, partner, local, and mall marketing activities.
  
• Develop marketing plans for underperforming stores.
  
• Manage agencies, vendors, influencers, and marketing partners.
  
• Track Sales, Digital & Marketing MIS and drive ROI and cost optimization.
  

Requirements

• 6–10 years of relevant experience in E-commerce / Digital / Retail Marketing.
  
• Strong hands‑on experience with Performance Marketing, Shopify, CRM/Loyalty, and Retail Marketing .
  
• Experience with Meta Ads, Google Ads, WhatsApp, SMS, and Email Marketing .
  
• Strong analytical, campaign management, and stakeholder management skills.
  
• Proven ability to convert marketing initiatives into measurable business results.
  
• Candidates should be comfortable attending a F2F interview in Park Street, Kolkata .