Divisional Manager

Berger Paints; Kolkata District; On-site; INR 1,600,000 - 2,600,000; Full time

Job summary

Berger Paints in Kolkata seeks a Divisional Manager Construction Chemicals to drive retail and distribution sales across the product portfolio. You will lead growth, expand distribution, and strengthen market presence in the assigned state(s).

The role focuses on achieving sales targets, building a strong distributor network, and coaching teams while coordinating with HO to execute strategic plans. Willingness to travel across the territory is required.

Qualifications

• MBA/PGDM in Marketing or equivalent degree.
• 12–14 years of relevant sales experience in construction chemicals.
• Strong retail and distribution sales, channel development and team management.

Responsibilities

• Drive primary and secondary sales of Construction Chemicals through retail and distribution.
• Expand distribution, appoint distributors and strengthen retailer network.
• Drive sales targets, budgets, market penetration and product visibility.
• Build relationships with distributors, retailers, contractors and channel partners.
• Plan and execute BTL activities, promotions, product demos, training and incentives.
• Lead, coach and motivate sales teams to achieve objectives.
• Monitor market trends, competitor activity, sales performance and opportunities.
• Coordinate with HO and cross-functional teams to implement sales strategies.

Skills

Communication skills

Negotiation skills

Analytical skills

Leadership skills

Education

MBA/PGDM in Marketing

Job description

Hiring: Divisional Manager Construction Chemicals

Function: Sales Construction Chemicals Location: Kolkata

Role Overview

We are looking for a dynamic sales professional to drive retail and distribution sales across the Construction Chemicals product portfolio within an assigned state or multiple states. The role will focus on business growth, distribution expansion, team development, and strengthening market presence.

Key Responsibilities

• Drive primary and secondary sales of the complete Construction Chemicals product range through retail and distribution channels.


• Expand distribution reach, appoint new distributors, and strengthen the retailer network.


• Drive sales targets, budgets, market penetration, and product visibility across the assigned territory.


• Build strong relationships with distributors, key retailers, contractors, builders, and other channel partners.


• Plan and execute BTL activities, promotions, product demonstrations, training, and incentive programs.


• Lead, coach, and motivate sales teams to achieve business objectives.


• Monitor market trends, competitor activities, sales performance, and business opportunities.


• Coordinate with HO and cross-functional teams to ensure effective execution of sales strategies.

Candidate Profile

• MBA/PGDM in Marketing preferred.


• 12–14 years of relevant sales experience, preferably in Construction Chemicals.


• Strong experience in retail and distribution sales, channel development, and team management.


• Proven track record of achieving sales targets and expanding distribution networks.


• Strong communication, negotiation, analytical, and leadership skills.


• Willingness to travel extensively across the assigned territory.