Area Sales Manager - Construction Chemicals

Berger Paints; NTR; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Berger Paints is seeking an Area Sales Manager for construction chemicals in AP. You will drive sales performance, lead a team of sales professionals, and expand the distribution network across the territory.

The ideal candidate has 10–12 years of sales experience in construction chemicals, with strong leadership, communication, and market analysis skills. Travel within the territory and extended hours may be required.

Qualifications

• Bachelor's degree or MBA (Marketing preferred) is required.
• 10–12 years of proven sales experience in construction chemicals, with channel sales focus.
• Strong leadership and ability to manage a sales team and deliver results in a competitive market.
• Excellent communication and relationship-building skills with distributors and customers.

Responsibilities

• Lead and motivate frontline sales personnel to meet or exceed targets.
• Develop and implement sales strategies to achieve short- and long-term goals.
• Monitor competitors, market trends, and customer feedback to identify growth opportunities.
• Expand and manage a robust retail distribution network within the territory.

Skills

Leadership

Sales strategy

Communication

Team management

Customer Relationships

Analytical skills

Education

Bachelor's degree

MBA (Marketing)

Job description

Job Title: Area Sales Manager - Construction Chemicals
Reports To: State/Divisional Head

Job Overview:

We are seeking a dynamic and results-oriented Area Sales Manager to drive sales performance and growth for our construction chemicals product line for AP. The ideal candidate will be responsible for managing and achieving sales targets, expanding distribution networks. This role requires a strong leadership presence, industry knowledge, and a proactive approach to market trends.

Key Responsibilities:

• Sales Leadership & Target Achievement:
  • Lead and motivate a team of frontline sales personnel to meet or exceed sales volume, value, and growth targets for the depot.
  • Develop and implement effective sales strategies to achieve both short- and long-term goals.
• Market & Competitor Analysis:
  • Monitor and analyze competitor activities, market trends, and customer feedback to identify opportunities for growth and adjust sales strategies accordingly.
• Distribution Network Expansion:
  • Expand and manage a robust retail distribution network within the territory to increase market reach and product availability.
  • Implement and oversee network management programs to optimize distribution performance.
• Customer Relationship Management:
  • Cultivate and maintain strong relationships with key customers, distributors, and partners.
  • Address customer inquiries and concerns promptly to ensure high satisfaction levels and repeat business.

Education & Experience Requirements:

• Education:
  • Bachelors degree (Graduation) or an MBA (specialization in Marketing preferred).
• Experience:
  • 10 to 12 years of proven sales experience in the construction chemicals industry, with a focus on channel sales and distribution.
  • Demonstrated ability to manage a sales team and deliver measurable results in a competitive market.

Key Skills & Personal Traits:

• Communication:
  • Proficiency in the local language and excellent verbal and written communication skills.
• Leadership & Management:
  • Strong leadership skills with the ability to inspire, motivate, and manage a team of sales professionals.
  • Results-driven, achievement-oriented with excellent managerial capabilities.
• Customer-Centric:
  • Demonstrated ability to build and maintain positive customer relationships.
  • Strong interpersonal skills with the ability to interact effectively with a variety of stakeholders.
• Analytical & Problem-Solving Skills:
  • Solid analytical abilities to assess sales data, market conditions, and performance metrics.
  • Proactive in identifying challenges and implementing solutions.
• Team Player:
  • A collaborative mindset with the ability to work effectively as part of a team, both within the depot and with other departments.

Additional Information:

• This role requires travel within the assigned territory, and flexibility to work extended hours when required.
• Competitive salary package with performance-based incentives.