Director - Product Marketing

Michael Page; Bengaluru; On-site; INR 2,000,000 - 3,200,000; Full time

Benefits offered by this job

Growth opportunities

Global exposure

Professional development

Collaborative culture

Job summary

Michael Page is partnering with a rapidly growing enterprise technology company to shape its product marketing function. The role focuses on defining positioning and messaging across multiple buyer personas and leading product launches in collaboration with Product, Sales and Customer Success.

You will develop customer narratives and sales enablement assets, drive market research and competitive intelligence, build advocacy programmes, and track metrics such as pipeline influence and conversion.

Qualifications

• 5–10 years in Product Marketing, Solutions Marketing, or GTM roles.
• Minimum 3 years in Enterprise SaaS environments.
• Strong messaging, positioning, and product launch execution.
• Ability to influence senior stakeholders and work cross-functionally.

Responsibilities

• Define and enhance product positioning, messaging, and value propositions across multiple buyer personas.
• Develop compelling customer narratives, use cases, and thought leadership content.
• Lead product launches and GTM initiatives with Product, Sales and CS teams.
• Create sales enablement assets including pitch decks, solution briefs, FAQs, and ROI messaging.
• Drive competitive intelligence and market research to inform strategy and differentiation.
• Build customer advocacy programmes through case studies and references.
• Establish and track marketing success metrics including pipeline influence and adoption.

Skills

Product marketing

Enterprise SaaS

Messaging & positioning

Cross-functional influence

Content development

Sales enablement

Stakeholder management

Education

Bachelor's degree

MBA preferred

Job description

• Shape GTM strategy for a fast-growing SaaS leader
• Build and scale a product marketing function

About Our Client

Our client is a rapidly growing enterprise technology company offering a unified digital consent and compliance platform for highly regulated industries. Their solution helps organisations streamline consent management, electronic signatures, compliance workflows, and system integrations while serving a global customer base with innovative, scalable technology

Job Description

• Define and enhance product positioning, messaging, and value propositions across multiple buyer personas.
• Develop compelling customer narratives, use cases, and thought leadership content.
• Lead product launches and GTM initiatives in partnership with Product, Sales, and Customer Success teams.
• Create sales enablement assets including pitch decks, solution briefs, FAQs, and ROI messaging.
• Drive competitive intelligence and market research to inform strategy and differentiation.
• Build customer advocacy programmes through case studies, references, and success stories.
• Establish and track product marketing success metrics including pipeline influence, adoption, and conversion rates.

The Successful Applicant

• 5 to 10 years of experience in Product Marketing, Solutions Marketing, or related GTM functions.
• Minimum 3 years of experience within Enterprise SaaS environments.
• Strong expertise in messaging, positioning, and product launch execution.
• Proven ability to work cross-functionally and influence senior stakeholders.
• Exceptional storytelling, communication, and content development skills.
• Experience creating sales enablement materials and supporting commercial teams.
• Bachelor's degree required; MBA or other postgraduate qualification preferred.

What's on Offer

• Opportunity to join a recognised innovator in a high-growth technology market.
• Significant influence on company growth, brand positioning, and commercial success.
• Chance to build and scale a world‑class product marketing capability.
• Collaborative environment with experienced product, engineering, and sales leaders.
• Exposure to international markets and diverse customer segments.
• Strong learning and professional development opportunities.