Director Commerce

Publicis Media; Gurugram District; On-site; INR 3,500,000 - 5,500,000; Full time

Job summary

Publicis Media is seeking an Associate Vice President- Commerce to lead account management and P&L for major clients across Grocery, FMCG, OTC, and luxury spaces. The role focuses on solving client eCommerce challenges, improving conversions, and enhancing brand discoverability on marketplaces and DTC sites.

The AVP will develop client-specific e-commerce strategies, drive growth across multiple categories, manage pricing, merchandising, campaigns, and deliverables, while mentoring teams and

Qualifications

• Experience leading eCommerce P&L and client accounts.
• Proven ability to develop client-specific e-commerce strategies.
• Strong knowledge of marketplaces and DTC/e-retailer platforms.

Responsibilities

• Provide Account Business Leadership by building client-specific e-commerce strategy.
• Drive e-commerce scope of work across product categories and marketplaces.
• Coordinate with marketing to define client strategies and campaigns.
• Manage cataloguing, pricing, promotions, and performance insights.
• Oversee P&L and mentor the team to deliver against SOW.

Skills

Account leadership

P&L management

eCommerce strategy

Client relationship

Team mentoring

Thought leadership

Job description

Job Description - Associate Vice President- Commerce

We are looking to hire an AVP to lead and drive accountmanagement and P&L for some of its leading clients operating within the Grocery, FMCG, OTC, Consumer Electronics, Retail and Luxury space.

Essentially the focus will be around solvingour client's eCommercebusiness challenges throughwell planned and effective strategies, improving conversion and digital experience of our client's brands on eCommerce marketplaces, e-retailer websites,and client's own direct to consumer websitesto enhance their search ability and drive through to conversion. The mission is to be relevant, discoverable and drive efficiencies right down to the point of purchase.

The Responsibilities Include:

Provide Account BusinessLeadership -

• Build a successful client specific e-commerce strategy
• Demonstrate thought leadership by developing and presenting client industry/market research findings, eCommerce search trends,eCommerce growth areas,new models to consider and relevant commerce case studies
• Ensure client satisfaction at every stage of the client engagement.
• Handling P&L activities and mentoring the team.
• Be the thoughtleader and solutionexpert for eCommerce.

Deliver on eCommerce Scope of Work -

• Define strategyand drive businessgrowth of clientsacross 5-6 productcategories including Fashion, Food, Sports, Home Decor, and Appliances etc.
• Drive cataloguing, merchandising, product assortment and brand store improvements
• Coordinate with clientson product pricing,inventory, weekly offers/discounts, promotional strategies and actionable insights from weekly competition analysis. P&L responsibility with ownership to drive key business metrics (Conversion, GMV, ASP, Returns, Cancellations, Margins etc.).
• Collaborate with the marketingteam to defineclient-specific strategies and prioritize campaigns across various marketing channels (SEM, e-mailer, affiliate etc.)
• Create, manage and optimize client'sproduct listing acrossmarketplaces and DTC
• Coordinate marketing includingpromotional opportunities, pricingoptimization and content creation.
• P&L responsibility for growing the client's business.
• Build processes, businessreporting, calendars to communicate merchandising & promotional plans
• With the direct or indirect team, ensure all deliverables within the eCommerce SOW (marketplaces, e- retailer websites and DTC) agreed with the client are completed.
• Identify product, serviceor issues, and resolve them accordingly.
• Develop a yearly plan and accelerate strategyfor growing the eCommerce business
• Ensure and build on the SOW which includesworking with counterparts across the business(both internal and external stakeholders).
• Work with otherteams to upskilland productize offering.