Director - Category Marketing & Analytics

Tataconsumer; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Tataconsumer seeks a Director - Category Marketing & Analytics to own end-to-end performance marketing strategy across ecommerce channels. You will drive ROAS, CAC, conversion metrics and oversee media planning, aligning with category growth objectives.

Lead Category Managers and Data Analysts, build dashboards for actionable insights, and partner with media agencies to optimise spend in Bengaluru's dynamic retail landscape.

Qualifications

• End-to-end performance marketing strategy ownership across ecommerce platforms.
• Drive ROAS, CAC, conversion and repeat metrics across the funnel.
• Build dashboards for actionable decision-making and identify opportunities across cohorts.

Responsibilities

• Own end-to-end performance marketing strategy across ecommerce platforms.
• Drive ROAS, CAC, conversion and repeat metrics across the funnel.
• Govern media and promotional spends to ensure profitability and optimal allocation.
• Build annual and quarterly performance roadmaps aligned to business objectives.
• Enable cross-category basket building and translate growth ambitions into platform-specific plans.
• Balance short-term velocity with long-term brand equity in digital ecosystems.
• Lead experimentation on search, sponsored ads, content, and pricing.
• Develop scalable playbooks for platforms and categories.

Skills

Performance marketing

ROAS optimization

CAC optimization

Conversion optimisation

Dashboards

Experimentation

Media negotiations

Stakeholder management

Cross-functional leadership

Retail media

Digital analytics

Job description

Director - Category Marketing & Analytics

Designation
Director - Category Marketing & Analytics

Function
Alternate Channels Location
Bangalore Reporting To
VP and Head - E-Commerce

Job Description

Performance Marketing Strategy & ROI Governance

• Own end-to-end performance marketing strategy across ecommerce platforms.
• Drive ROAS, CAC, conversion and repeat metrics across the funnel.
• Govern media and promotional spends to ensure profitability and optimal allocation.
• Build annual and quarterly performance roadmaps aligned to business objectives.
• Enable cross-category basket building. Translate category growth ambitions into platform-specific performance plans.
• Balance short-term velocity with long-term brand equity in digital ecosystems.
• Build dashboards for actionable decision-making (not just reporting).
• Identify white spaces across customer cohorts (new, repeat, loyal).
• Lead experimentation agenda (search optimisation, sponsored ads, content, pricing).
• Develop scalable playbooks for platforms and categories.

Media & Partner management

• Drive negotiation on media buying across partners as part of annual JBP and quarterly business plans
• Lead partnerships with media agencies, tool providers, content agencies to drive innovation and efficiency
• Own the media estimate to payable cycles in partnership with finance function

Stakeholder Management

• Act as the central interface for:

Internal -

• E-commerce Operations (availability, visibility, fulfilment impact)
• E-commerce Accounts / Finance (promo investments, media ROI governance)
• Brand & Category Marketing (asset strategy, launches, innovation)

External -

• Performance & Media Agencies
• Platform Media & Category Teams
• Ensure faster decision-making, clear prioritisation and end-to-end accountability from strategy to outcome.

Team Capability Utilisation

• Lead and align Category Managers along with Search and Data Analysts toward common performance KPIs.
• Shift teams from siloed execution to integrated, data-led growth planning.
• Establish structured planning cycles (campaign calendar, sale events, launches).

Drive continuous capability building in retail media and digital analytics