Analyst Digital Brand Advocate

Lowe's; Bengaluru; On-site; INR 1,200,000 - 2,500,000; Full time

Job summary

Lowe's in Bengaluru (on-site) seeks a Brand Analytics professional to own performance diagnostics and online SKU reporting. You will extract data using SQL and Excel, analyze KPIs, and provide insights to improve content, product information, and assortment decisions.

The role requires strong analytics tools experience (Adobe Analytics, Tableau/Power BI) and a track record of influencing merchandising partners through clear business narratives.

Qualifications

• Bachelor's degree in Business, Marketing, Finance, Engineering, or related field.
• 2+ years in Online/Retail Merchandising, Vendor Management, Digital Marketing, E-commerce, or related field.
• Experience with major consumer brands in digital retail environments.
• Certifications in analytics tools or digital marketing platforms (optional).

Responsibilities

• Analyze brand-level KPIs including traffic, conversion, AOV, content engagement, inventory performance, and returns to identify performance trends and opportunity areas.
• Independently extract and compile performance data using SQL, Excel, and web analytics tools to support brand diagnostics and opportunity identification.
• Leverage inputs from CSAT, reviews, QA, and competitive insights to recommend improvements to the online customer experience.
• Provide accurate reporting and insights across the digital channel related to content, product information, assortment gaps, and competitive positioning.
• Support optimization of cross-sell, up-sell, and bundling strategies using data-driven analysis.
• Act as a key point of contact for assigned brand(s) regarding online SKU presentation and performance reporting.
• Contribute to presentations with supplier and merchandising partners by preparing insights, analysis, and supporting materials.
• Support execution of strategic initiatives by aligning data insights with merchant and supplier priorities.
• Ensure new and promotional items are optimized by validating data accuracy and monitoring performance.
• Assist in creating project plans and align with cross-functional teams to drive execution of assortment updates and content enhancements.
• Identify customer experience improvement opportunities across search, browse, and product content presentation.

Skills

Excel

SQL

Analytics

KPI analysis

Funnel analysis

Root cause

Education

Bachelor's degree in Business/Marketing/Finance/Engineering

Tools

Adobe Analytics

Tableau

Power BI

Excel

Job description

Job Summary

Location: Bengaluru (on-site).

Responsibilities

• Brand Performance Analytics
• Analyze brand-level KPIs including traffic, conversion, AOV, content engagement, inventory performance, and returns to identify performance trends and opportunity areas.
• Independently extract and compile performance data using SQL, Excel, and web analytics tools to support brand diagnostics and opportunity identification.
• Leverage inputs from CSAT, reviews, QA, and competitive insights to recommend improvements to the online customer experience.
• Provide accurate reporting and insights across the digital channel related to content, product information, assortment gaps, and competitive positioning.
• Support optimization of cross-sell, up-sell, and bundling strategies using data-driven analysis.
• Strategic Brand Partnership
• Act as a key point of contact for assigned brand(s) regarding online SKU presentation and performance reporting.
• Contribute to presentations with supplier and merchandising partners by preparing insights, analysis, and supporting materials.
• Support execution of strategic initiatives by aligning data insights with merchant and supplier priorities.
• Operational Execution Cross-Functional Leadership
• Ensure new and promotional items are optimized by validating data accuracy and monitoring performance.
• Assist in creating project plans and align with cross-functional teams to drive execution of assortment updates and content enhancements.
• Identify customer experience improvement opportunities across search, browse, and product content presentation.

Technical Skills (Advanced Application)

• Advanced Excel proficiency
• Hands-on knowledge of SQL for data extraction and diagnostics
• Experience with Adobe Analytics or comparable web analytics platforms
• Experience with data visualization tools (Tableau, Power BI, or similar)
• Strong KPI development, funnel analysis, and root cause analysis capability

Functional Skills

• E-commerce and digital merchandising expertise
• Vendor management and supplier relationship leadership
• SEO and online content optimization knowledge
• Structured problem-solving and data-driven decision making
• Project planning and cross-functional execution

Leadership Soft Skills

• Executive-level communication and presentation skills
• Ability to translate analytics into clear business narratives
• Strong stakeholder management and influence skills
• Proven ownership mindset with measurable results
• Ability to lead effectively in dynamic environments

Years of Experience

• 2+ years in Online/Retail Merchandising, Vendor Management, Digital Marketing, E-commerce, or related field

Education Qualification Certifications (optional)

• Required Minimum Qualifications: Bachelor's Degree in Business, Marketing, Finance, Engineering, or related field

Preferred

• Experience with major consumer brands in digital retail environments
• Certifications in analytics tools or digital marketing platforms (optional)