Director – Brand and Marketing

MSM Unify; Gurugram District; On-site; INR 3,500,000 - 7,000,000; Full time

Job summary

MSM Unify in India seeks a Director Brand Marketing to lead branding, positioning, and marketing strategies for our international education programs. You will drive awareness, develop campaigns, manage budgets, and guide a high-performing team across domestic and international markets.

The role requires deep market insight, strong leadership, and collaboration with admissions, student services, and external partners to ensure consistent messaging and impactful outcomes.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; Masters preferred.
• 12 years of experience in senior marketing roles, focusing on brand strategy.
• Proven track record of successful marketing campaigns.
• Strong leadership and team management capabilities.
• Excellent communication, interpersonal, and presentation skills.
• Data-driven mindset with strong analytical abilities.
• Up-to-date knowledge of marketing trends, tools, and technologies.

Responsibilities

• Develop and implement branding and marketing strategies to promote MSMs international education programs and services.
• Identify target audiences and design campaigns for domestic and international markets.
• Oversee the creation of marketing materials including brochures, advertisements, and videos.
• Manage marketing budgets and allocate resources effectively.
• Build and maintain partnerships across private and government entities.
• Monitor market trends, competitor activities, and student feedback to refine strategies.
• Collaborate with admissions and student services for consistent messaging.
• Represent the organization at national and international events and conferences.
• Lead, mentor, and manage the marketing team.
• Stay updated on industry trends, especially in international education.

Skills

Brand strategy

Leadership

Campaign management

Communication

Data-driven marketing

Digital marketing

Market research

Education

Bachelor's degree in Marketing/Business or related field

Masters preferred

Job description

Are you passionate about solving complex challenges and driving impactful results in the international education industry.

We are looking for a dynamic and strategic Director Brand Marketing to lead our marketing initiatives. This role will be responsible for building strong brand positioning, driving awareness, and executing high-impact marketing strategies to support business growth.

Job Summary

The Director Brand Marketing is a leadership role responsible for developing and executing comprehensive brand and marketing strategies. The role focuses on enhancing market presence, ensuring consistent brand messaging, and driving business growth through integrated marketing efforts.

Roles and Responsibilites

• Key Responsibilities-
• Develop and implement branding and marketing strategies to promote MSMs international education programs and services
• Identify target audiences and design campaigns for domestic and international markets
• Oversee the creation of marketing materials including brochures, advertisements, and videos
• Manage marketing budgets and allocate resources effectively
• Build and maintain partnerships across private and government entities
• Monitor market trends, competitor activities, and student feedback to refine strategies
• Collaborate with internal teams such as admissions and student services for consistent messaging
• Represent the organization at national and international events and conferences
• Lead, mentor, and manage the marketing team
• Stay updated on industry trends, especially in international education
• Build strong relationships with media, agents, and partners
• Develop and execute digital marketing strategies across channels like social media, email, and PPC
• Oversee digital assets including website content, landing pages, and online campaigns

Skills and Competencies

• Qualifications Skills
• Bachelors degree in Marketing, Business, or related field Masters preferred
• 12 years of experience in senior marketing roles, focusing on brand strategy
• Proven track record of successful marketing campaigns
• Strong leadership and team management capabilities
• Excellent communication, interpersonal, and presentation skills
• Data-driven mindset with strong analytical abilities
• Up-to-date knowledge of marketing trends, tools, and technologies
• Why Join Us
• Opportunity to lead strategic brand initiatives
• Work in a fast-growing international education environment
• Collaborate with cross-functional global teams

Chief Strategy and Transformation Officer

Chief Strategy and Transformation Officer

The MSM culture is driven by human values, flexibility, and sustainability.

Leadership with a Heart

Our senior executives and team managers aren’t just experienced and knowledgeable. They are also dependable, insightful, and happily work with teams to meet our goals together.

Diversity and Purpose

There’s never a dull day here, and you won’t get stuck in a single routine or campaign. We offer the chance to work on career-defining projects at MSM or for our partner institutions.

Just as we work hard to help students of the world achieve their study-abroad aspirations, we equip our staff with learning opportunities for their personal and professional growth and advancement.

Stable Partnership

At MSM, we’re in it for the long haul. We work with people who aim to grow with us and take MSM to new heights around the world. Everyone is a partner for growth.

Diversity, Equity & Inclusion

It is our policy not to discriminate against any employee or applicant on the basis of age, race, color, ancestry or ethnic origin, nationality, religious belief, disability, sex or gender identity, sexual orientation, family or marital status, and pregnancy.