Digital Partner Marketing Manager

Qais Consulting; Gurugram District; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

VML in Gurgaon is seeking a Digital Partner Marketing Manager to lead GTM strategy and execution with Microsoft ecosystem partners. You will translate solution plays into partner plans, define audiences and messaging, and drive pipeline through campaign activation and measurement.

You will manage 15-20 partners, build trusted relationships, and scale operations with dashboards and data insights. The role requires 8–10+ years in B2B/digital or partner marketing and strong stakeholder management.

Qualifications

• 8-10+ years in B2B, digital, or partner marketing.
• Proven experience working with partners (ISVs, SI, CSPs or similar ecosystems).
• Experience building and executing GTM or demand generation strategies.
• Strong understanding of marketing funnel, campaign execution and performance metrics.
• Demonstrated stakeholder management across cross-functional teams.
• Experience working with data, dashboards or marketing performance reporting tools.

Responsibilities

• Translate Microsoft solution plays into clear, executable partner GTM plans.
• Define target audiences, value proposition, messaging and channel strategy.
• Simplify complex partner strategies into focused, outcome-oriented plans.
• Align closely with PMMs, PDMs and sales stakeholders on GTM priorities.
• Guide partners to launch and execute campaigns quickly using assets and programs.
• Ensure alignment to Microsoft incentives, programs and Campaign-in-a-Box frameworks.
• Drive repeatable execution models across the partner portfolio.
• Drive partner activity toward pipeline generation and opportunity creation.
• Track performance across funnel metrics (leads, referrals, pipeline).
• Use dashboards and data insights to recommend next best actions.
• Ensure campaign impact is measurable and tied to business outcomes.
• Act as a trusted advisor to partner marketing and leadership teams.
• Build strong, ongoing relationships with a portfolio of partners (15-20).
• Influence partner priorities without authority, guiding focus toward highest-impact activities.
• Lead partner meetings and workshops with confidence and clarity.
• Manages multiple partners with scalable operating frameworks.
• Uses frameworks, checklists and dashboards to scale impact.
• Comfortable operating in structured, high-volume environments.
• Interprets metrics and translates them into actions; focuses on outcomes.
• Thrives in ambiguity and evolving partner contexts; quick learner.

Skills

B2B marketing

Partner marketing

GTM strategy

Demand generation

Stakeholder management

Campaign execution

Data dashboards

Microsoft ecosystem

Job description

Role: Digital Partner Marketing Manager

Location: Gurgaon

About Us:

VML, a WPP company, is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices powered by deep data and technology experience.

For more information, visit www.vml.com

Roles & Responsibilities:

1. Partner GTM Strategy & Planning

• Translate Microsoft solution plays and priorities into clear, executable partner GTM plans
• Define target audiences, value proposition, messaging and channel strategy
• Simplify complex partner strategies into focused, outcome-oriented plans
• Align closely with PMMs, PDMs and sales stakeholders on GTM priorities

2. Campaign Activation & Execution

• Guide partners to launch and execute campaigns quickly using available assets and programs Support end-to-end campaign activation (planning execution optimization)
• Ensure alignment to Microsoft incentives, programs and Campaign-in-a-Box frameworks
• Drive repeatable execution models across the partner portfolio

3. Pipeline & Performance Accountability

• Drive partner activity toward pipeline generation and opportunity creation
• Track performance across funnel metrics (leads, referrals, pipeline)
• Use dashboards and data insights to recommend next best actions
• Ensure campaign impact is measurable and tied to business outcomes

4. Partner Relationship & Influence

• Act as a trusted advisor to partner marketing and leadership teams
• Build strong, ongoing relationships with a portfolio of partners (15-20)
• Influence partner priorities without authority, guiding focus toward highest-impact activities
• Lead partner meetings and workshops with confidence and clarity

5. Highly Organized & Scalable Operator

• Manages multiple partners without loss of quality or cadence
• Uses frameworks, checklists and dashboards to scale impact
• Comfortable operating in structured, high-volume environments

6. Data-Driven & Insight-Led

• Interprets metrics and translates them into actions
• Uses data to prioritize and optimize efforts
• Focuses on outcomes, not activity

7. Adaptable & Fast Learner

• Thrives in ambiguity and evolving partner contexts
• Quickly absorbs new technologies, offers and GTM motions

Continuously improves approach based on feedback and results

Skills & Competencies:

• 8 - 10+ years in B2B, digital, or partner marketing (preferably in tech/Microsoft ecosystem)
• Proven experience working with partners (ISVs, SI, CSPs or similar ecosystems)
• Experience building and executing GTM or demand generation strategies
• Strong understanding of marketing funnel, campaign execution and performance metrics
• Demonstrated stakeholder management across cross-functional teams
• Experience working with data, dashboards or marketing performance reporting tools