Digital Partner Marketing Manager

VML Enterprise Solutions; Gurugram District; Hybrid; INR 1,800,000 - 2,400,000; Full time

Job summary

VML Enterprise Solutions invites an experienced Digital Partner Marketing Manager (English & Mandarin) to join our Gurgaon-based, hybrid team. You will drive GTM strategies, coordinate with Microsoft ecosystem partners, and lead data-driven campaigns to generate pipeline and measurable outcomes.

The role emphasizes partner collaboration, campaign execution, and scalable operational discipline within a high-volume environment.

Qualifications

• 8+ years in B2B, digital, or partner marketing (preferably Tech/Microsoft ecosystem).
• Mandarin language proficiency (spoken) is a must-have requirement.
• Proven experience working with partners (ISVs, SI, CSPs or similar ecosystems).
• Prior experience of building and executing GTM or demand generation strategies.
• Strong understanding of marketing funnel, campaign execution and performance metrics.
• Demonstrated stakeholder management across cross-functional teams.
• Experience working with data, dashboards or marketing performance reporting tools.

Responsibilities

• Partner GTM Strategy & Planning: Translate solution plays and priorities into clear partner GTM plans; Define target audiences, value proposition, messaging and channel strategy; Align with PMMs, PDMs and sales on GTM priorities.
• Campaign Activation & Execution: Guide partners to launch and execute campaigns using assets and programs; End-to-end activation (planning - execution - optimization).
• Pipeline & Performance Accountability: Drive partner activity towards pipeline generation; Track performance across funnel metrics; Use dashboards to advise next actions.
• Partner Relationship & Influence: Act as a trusted advisor to partner marketing and leadership; Build ongoing relationships; Lead partner meetings and workshops.
• Highly Organised & Scalable Operator: Manage multiple partners with frameworks and dashboards; Operate in structured, high-volume environments.
• Data-Driven & Insight-Led: Interpret metrics and translate into actions; Use data to prioritise and optimize efforts.

Skills

Mandarin fluency

Partner marketing

GTM strategy

Campaign execution

Data analytics

Stakeholder mgmt

Job description

Who We Are

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named

Who We Are

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Role: Digital Partner Marketing Manager (English & Mandarin)

Location: Gurgaon

About Us

VML, a WPP company, is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R - two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices - powered by deep data and technology experience. For more information, visit www.vml.com

Roles & Responsibilities

• Partner GTM Strategy & Planning
  • Translate Microsoft solution plays and priorities into clear, executable partner GTM plans.
  • Define target audiences, value proposition, messaging and channel strategy.
  • Simplify complex partner strategies into focused, outcome-oriented plans.
  • Align closely with PMMs, PDMs and sales stakeholders on GTM priorities.
• Campaign Activation & Execution
  • Guide partners to launch and execute campaigns quickly using available assets and programs.
  • Support end-to-end campaign activation (planning - execution - optimization).
  • Ensure alignment to Microsoft incentives programs and Campaign-in-a-Box frameworks.
  • Drive repeatable execution models across the partner portfolio.
• Pipeline & Performance Accountability
  • Drive partner activity towards pipeline generation and opportunity creation.
  • Track performance across funnel metrics (leads, referrals, pipeline).
  • Use dashboards and data insights to recommend next best actions.
  • Ensure campaign impact is measurable and tied to business outcomes.
• Partner Relationship & Influence
  • Act as a trusted advisor to partner marketing and leadership teams.
  • Build strong, ongoing relationships with a portfolio of partners.
  • Influence partner priorities without authority, guiding focus toward highest-impact activities.
  • Lead partner meetings and workshops with confidence and clarity.
• Highly Organised & Scalable Operator
  • Manage multiple partners without loss of quality or cadence.
  • Use frameworks, checklists and dashboards to scale impact.
  • Comfortable operating in structured, high-volume environments.
• Data-Driven & Insight-Led
  • Interpret metrics and translate them into actions.
  • Use data to prioritize and optimize efforts.

Skills & Competencies

• 8+ years in B2B, digital, or partner marketing (preferably in Tech/Microsoft ecosystem).
• Mandarin language proficiency (spoken) is a must-have requirement.
• Proven experience working with partners (ISVs, SI, CSPs or similar ecosystems).
• Prior experience of building and executing GTM or demand generation strategies.
• Strong understanding of marketing funnel, campaign execution and performance metrics.
• Demonstrated stakeholder management across cross-functional teams.
• Experience working with data, dashboards or marketing performance reporting tools.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.