Digital Mktg Advisory Senior Analyst

Accenture in India; Maharashtra; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Accenture PLC in India seeks a Digital Marketing Advisory Senior Analyst to drive SEM and SEO initiatives for global clients. You will execute both on-page and off-page SEO activities and manage comprehensive SEM campaigns to improve rankings and performance.

The role involves collaborating with cross-functional teams, translating client needs into optimized strategies, and delivering scalable marketing solutions with data-driven insights. 5–8 years of experience is preferred.

Qualifications

• 5–8 years of experience in digital marketing or SEO/SEM.
• Experience with on-page and off-page SEO and SEM campaigns.
• Ability to analyze website data and improve rankings.

Responsibilities

• Execute on-page and off-page SEO activities.
• Manage SEM campaigns and improve organic and paid search performance.
• Collaborate with global teams to understand client requirements and deliver optimized SEO/SEM solutions.
• Perform regular SEO audits and provide actionable recommendations.
• Write meta tags based on keyword mapping and support technical SEO improvements.
• Leverage data to drive marketing performance and efficiency at scale.

Skills

SEM

SEO

Education

Any Graduation

Job description

Skill required: Marketing Operations - Search Engine Marketing (SEM)

Designation: Digital Mktg Advisory Senior Analyst

Qualifications:Any Graduation

Years of Experience:5 to 8 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

• Help balance increased marketing complexity and diminishing marketing resources.
• Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.
• The role of an SEO specialist is to execute both on page and off page SEO activities
• Should be able to perform complete website SEO analysis on a regular basis and provide recommendations for website and link building campaigns. What are we looking for?
• Primary skill - Search Engine Marketing (SEM) - P5
• Secondary skill - Search Engine Optimization (SEO) - P5 Roles and Responsibilities:
• Responsible for managing all SEO activities such as onpage keyword strategy to increase rankings on all major search networks.
• Understand functional and technical requirements from international clients.
• Should have a solid technical understanding of website structure, structure data canonicalization, web core vitals etc.
• Optimizing landing pages for search engine optimization
• Performing ongoing keyword research including discovery and expansion of keyword opportunities
• Should be able to write meta tags based on the keyword mapping
• Work with developers to make technical recommendations.
• Work extensively in generating insights and recommendations for SEO Onpage aspects
• Ability to understand the business context and apply SEO concepts to provide business solutions.
• Proficiency in MS Excel should understand formulas and pivot tables.
• Contribute to the SEO roadmap definition and take the necessary actions so it is successfully delivered.
• Find ways to reduce crawl errors improve site accessibility crawl budget and site performance.
• Project manage SEO elements, including site migrations and new sites launches.
• Successfully implement the process for SEO quality control testing prior and after website releases.
• Work with the Development & Operations team to ensure proper implementation of SEO enhancements and bug fixes.
• Responsible for boosting DA PA & Trust flow of website by building Links on authoritative websites
• Creating high quality backlinks using ethical SEO techniques