SEO & DIGITAL MARKETING EXPERT

Cordiace; Ernakulam; On-site; INR 350,000 - 550,000; Full time

Job summary

Cordiace is seeking an SEO/SEM expert to manage all search engine optimization and marketing activities. You will be responsible for content strategy, link building and keyword strategy to improve rankings, and you will manage SEM campaigns on Google, Yahoo and Bing to maximize ROI.

Ideal candidates have 1–3 years of experience and a relevant BFA/BSc in Visual Communication or related field. The role includes collaboration with editorial and marketing teams to drive SEO in content creation.

Qualifications

• Proven SEM experience across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• In-depth experience with website analytics tools such as Google Analytics and Omniture.

Responsibilities

• Execute tests, collect and analyze data to maximize ROI in paid search campaigns.
• Track and analyze website analytics and PPC campaigns to optimize spend.
• Develop and implement SEO/SEM recommendations and content strategies to improve rankings.

Skills

PPC management

Performance marketing

Web analytics

Bid management tools

AB testing

SEO/SEM knowledge

Education

BFA/BSc Visual Communication

Tools

Google Analytics

NetInsight

Omniture

WebTrends

Click Equations

Marin

Kenshoo

Search Ignite

Job description

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Position Title: Search engine marketing specialist (SEM/SEO)

Education: BFA/BSc Visual Communication or any other relevant graduation

Optional Skills: NA

Domain Skills: NA

Experience: 1 – 3 years

Job Description

Responsibilities:

• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Essential skills:

• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Up-to-date with the latest trends and best practices in SEO and SEM