Search Engine Optimization Executive

BigTrunk; Mumbai; On-site; INR 350,000 - 550,000; Full time

Job summary

BigTrunk, a 360-degree digital marketing agency in Mumbai, is seeking an SEO Specialist with 2+ years of hands-on experience. You will drive search optimization, content strategy, and audience targeting to improve organic visibility.

You will collaborate with editorial and development teams to implement SEO best practices, run tests, and optimize on-page and technical factors to boost rankings and ROI.

Qualifications

• 2+ years of SEO experience
• Solid understanding of performance marketing and online customer acquisition
• Familiarity with SEO algorithms and ranking factors
• Experience with testing (A/B and multivariate)

Responsibilities

• Execute tests, collect and analyze data to identify trends and ROI in paid search campaigns.
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing.
• Perform ongoing keyword discovery, expansion and optimization.
• Research and implement SEO recommendations.
• Research and analyze competitor advertising links.
• Develop and implement link building strategy.
• Work with development to ensure SEO best practices on new code.
• Work with editorial and marketing teams to drive SEO in content creation and programming.
• Recommend changes to site architecture, content, linking and other factors to improve SEO positions.

Skills

SEO

Keyword research

Link building

Content optimization

A/B testing

Tools

Google Analytics

Google Search Console

Screaming Frog

Job description

We are a 360 degree digital marketing agency who does everything a brand needs in the digital space from creating a strategy, to building online assets (websites, apps) to finding a brand voice that stand out in the crowd of Social media and finally finding the apt audience and reaching out to them through integrated and extensive digital campaigns.

Department: - SEO

Designation: - SEO Specialist

No. of years of Experience: - 2+Years

Job brief:

• We are looking for an SEO expert to manage all search engine optimization and marketing activities.
• You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.

Responsibilities:

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements:

• Solid understanding of performance marketing, conversion, and online customer acquisition
• Experience with A/B and multivariate experiments
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO