Digital Mktg Advisory Analyst

Accenture in India; Maharashtra; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Accenture PLC is seeking a Digital Marketing Advisory Analyst to execute both SEM and SEO activities, including on-page and off-page optimization. You will perform comprehensive website SEO analyses and propose enhancements, while coordinating with content and development teams to improve metadata, pages, and link structure.

A 3–5 year track in digital marketing is expected. The role emphasizes SEM/SEO proficiency, data-driven improvements, and collaboration across global clients.

Qualifications

• 3–5 years of experience in digital marketing, SEO/SEM
• Graduation in any discipline
• Strong understanding of on-page and off-page SEO and analytics

Responsibilities

• Execute on-page and off-page SEO activities
• Perform comprehensive website SEO analysis and provide recommendations for optimization
• Design and manage digital marketing content, including metadata and promo elements
• Coordinate with development teams to implement SEO enhancements and fixes
• Create and optimise meta tags based on keyword mappings
• Assist in building high-quality backlinks and improving site authority

Skills

SEM

SEO

Keyword Research

Content Management

Excel

Education

Any Graduation

Job description

Skill required:

Marketing Operations - Search Engine Marketing (SEM)

Designation:

Digital Mktg Advisory Analyst

Qualifications:

Any Graduation

Years of Experience:

3 to 5 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com

What would you do?

• The role of an SEO specialist is to execute both on page and off page SEO activities
• Should be able to perform complete website SEO analysis on a regular basis and provide recommendations for website and link building campaigns.
• Role requires Digital Marketing Ads Promotion creation design
• Design Web Content Management and Commerce solutions for metadata management which drives improved visibility in search engine results. What are we looking for?
• Primary skill - Search Engine Marketing (SEM) - P5
• Secondary skill - Search Engine Optimization (SEO) - P5 Roles and Responsibilities:
• Responsible for managing all SEO activities such as onpage keyword strategy to increase rankings on all major search networks.
• Understand functional and technical requirements from international clients.
• Should have a solid technical understanding of website structure, structure data canonicalization, web core vitals etc.
• Optimizing landing pages for search engine optimization
• Performing ongoing keyword research including discovery and expansion of keyword opportunities
• Should be able to write meta tags based on the keyword mapping
• Work with developers to make technical recommendations.
• Work extensively in generating insights and recommendations for SEO Onpage aspects
• Ability to understand the business context and apply SEO concepts to provide business solutions.
• Proficiency in MS Excel should understand formulas and pivot tables.
• Contribute to the SEO roadmap definition and take the necessary actions so it is successfully delivered.
• Find ways to reduce crawl errors improve site accessibility crawl budget and site performance.
• Project manage SEO elements, including site migrations and new sites launches.
• Successfully implement the process for SEO quality control testing prior and after website releases.
• Work with the Development & Operations team to ensure proper implementation of SEO enhancements and bug fixes.
• Responsible for boosting DA PA & Trust flow of website by building Links on authoritative websites
• Creating high quality backlinks using ethical SEO techniques