SEO Specialist

Zoho; Dadri; On-site; INR 600,000 - 900,000; Full time

Job summary

Blue Ocean Corporation India PVT LTD is seeking an experienced SEO specialist to develop and implement comprehensive strategies for organic growth across its digital assets.

The role requires 3–5 years of SEO experience, strong proficiency with analytics tools, HTML basics, and the ability to collaborate with content, development and marketing teams to drive rankings and qualified traffic.

Qualifications

• Bachelor's degree in Marketing or related discipline.
• 3–5 years of hands-on SEO experience with proven results.
• Strong knowledge of on-page, off-page and technical SEO.
• Proficiency with analytics tools like GA, GSC, SEMrush and more.
• Experience with keyword research, competitor analysis and content optimization.
• Understanding of HTML/CSS basics and SEO-friendly coding practices.

Responsibilities

• Develop and implement comprehensive SEO strategies to improve rankings.
• Conduct in-depth keyword research, competitor and market analysis.
• Perform on-page optimization including titles, meta, headers, internal linking.
• Execute off-page campaigns, backlink analysis, and authority-building.
• Conduct technical SEO audits and fix indexing, crawlability and site speed issues.
• Monitor performance with GA, GSC, SEMrush and other tools; report results.
• Optimize for AEO, GEO and AI overview visibility; collaborate with teams.
• Provide content recommendations and monitor algorithm updates.

Skills

SEO strategy

Keyword research

On-page SEO

Off-page SEO

Technical SEO

HTML/CSS basics

Education

Bachelor's degree in Marketing

Digital Marketing / CS related field

Tools

Google Analytics

Google Search Console

SEMrush

Screaming Frog

Moz

Refresh

Job description

Blue Ocean Corporation India PVT LTD | Full time

• Develop and implement comprehensive SEO strategies to improve organic search rankings and website performance.
  
• Conduct in-depth keyword research, competitor analysis, and market research to identify growth opportunities.
  
• Perform on-page SEO optimization, including meta titles, meta descriptions, header tags, internal linking, image optimization, and content recommendations.
  
• Execute off-page SEO activities, including link-building campaigns, backlink analysis, and authority-building initiatives.
  
• Conduct regular technical SEO audits and resolve issues related to indexing, crawlability, site speed, structured data, and website architecture.
  
• Monitor website performance using tools such as Google Analytics, Google Search Console, SEMrush, Refresh, and other SEO platforms.
  
• Optimize websites for AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AI Overview visibility.
  
• Analyze content performance and provide recommendations to improve search visibility and user engagement.
  
• Collaborate with content, development, and marketing teams to ensure SEO best practices are implemented across all digital assets.
  
• Monitor search engine algorithm updates and industry trends, ensuring SEO strategies remain compliant and effective.
  
• Prepare and present regular SEO performance reports, including rankings, traffic, conversions, and optimization recommendations.
  
• Ensure website structure and HTML elements, including H-tags, schema markup, and metadata, are optimized for search engines.
  
• Identify and implement opportunities to improve website authority, user experience, and organic lead generation.
  

Requirements

• Bachelor's Degree in Marketing, Digital Marketing, Computer Science, Information Technology, or a related field.
  
• Minimum 3–5 years of hands-on experience in Search Engine Optimization (SEO).
  
• Strong knowledge of on-page, off-page, and technical SEO.
  
• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Refresh, Screaming Frog, Moz, or similar platforms.
  
• Experience with keyword research, competitor analysis, backlink analysis, and content optimization.
  
• Understanding of HTML, CSS basics, website structure, and SEO-friendly coding practices.
  
• Experience in title tag optimization, meta description writing, schema markup, and structured data implementation.
  
• Familiarity with Google algorithm updates, including Penguin, Panda, Core Updates, and AI-driven search developments.
  
• Knowledge of AEO, GEO, AI Overview Optimization, and emerging search technologies.