Digital Marketing Manager

Sofitel; Mumbai; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Accor is hiring an E-commerce Manager to drive revenue across Rooms, F&B, MICE, and ancillaries by leading website management, OTA partnerships, and digital marketing campaigns. The role partners with Sales, Marketing and Revenue to align online strategies with revenue goals.

The ideal candidate has 3–5 years in e-commerce/digital marketing within hospitality, strong SEO/SEM understanding, and excellent communication skills in English. Experience with CMS, GA, and OTA platforms is a plus.

Qualifications

• Bachelor’s degree in Marketing, Business, Hospitality or related field.
• 3-5 years’ proven experience in e-commerce or digital marketing within hospitality or similar industry.
• Strong written and verbal communication skills.
• Fluent in English; comfortable dealing with luxury clientele.
• Proficient with SEO/SEM and online marketing strategies.
• Knowledge of hotel management software and OTA platforms is a plus.

Responsibilities

• Strategic planning for digital channels, including Direct/Indirect channels.
• Website management and SEO enhancements for hotel sites and brand pages.
• Coordinate OTA strategy with Revenue to optimize listings and campaigns.
• Develop and implement digital marketing strategies (SEO, content, email) across channels.
• Manage social media initiatives and paid campaigns (Facebook, Instagram, others).
• Analyze data across platforms to track performance and drive revenue opportunities.
• Monitor online reputation and address guest feedback with the team.

Skills

E-commerce

Digital marketing

SEO

SEM

Content marketing

Email marketing

Social media marketing

CRM

Education

Bachelor's degree in Marketing, Business, Hospitality Management

Tools

Google Analytics

CMS

OTA platforms

CRM software

Job description

Company Description

Join us at Accor, where life pulses with passion! As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries. While each brand has its own personality, where you will be able to truly find yourself, they all share a common ambition: to keep innovating and challenging the status-quo.

By joining us, you will become a Heartist®, because hospitality is, first and foremost, a work of heart. You will join a caring environment and a team where you can be all you are. You will be in a supportive place to grow, to fulfil yourself, to discover other professions and to pursue career opportunities, in your hotel or in other hospitality environments, in your country or anywhere in the world! You will enjoy exclusive benefits, specific to the sector and beyond, as well as strong recognition for your daily commitment. Everything you will do with us, regardless of your profession, will offer a deep sense of meaning, to create lasting, memorable and impactful experiences for your customers, for your colleagues and for the planet.

Hospitality is a work of heart

Join us and become a Heartist®.

Job Description

Reporting to the Associate Director of Marketing & Communications, the E-commerce manager is responsible for determining tactical efforts, which drive revenue to the hotel on all streams: Rooms, F&B, MICE, Spa & other ancillaries. Working hand in hand with the Director of Sales & Marketing and Director of Revenue to ensure a cohesive approach to align digital strategies on direct and indirect with revenue goals. This role involves managing the hotel websites, OTAs, CRM, digital marketing and social media campaigns to ensure consistent and effective online engagement with potential and existing guests.

Key Responsibilities

Strategic planning

• Participate in the strategic planning, marketing plan and budgeting processes to provide expert input.
• Build digital yearly plan covering all digital channels and levers (Direct and Indirect).
• Website Management
• Oversee the design, functionality, and content of the hotel website (All.com / Brand.com / Standalone).
• Ensure the websites is optimized for SEO and user experience.
• Regularly update the site with current promotions, events, and relevant content to push Rooms, F&B outlets and MICE.
• OTAs
• Manage relationships with Online Travel Agencies (OTAs) such as Booking.com, Expedia, etc.
• Coordinate OTA strategy together with the Director of Revenue.
• Optimize listings and manage content on all third-party websites.
• Monitor and analyze performance metrics to enhance visibility and conversions.
• Activate and manage digital tools on OTAs platforms (Booking.com Sponsored Ads, Expedia Travel Ads, Packages, Visibility Boosters, etc.)
• Digital Marketing
• Develop and implement comprehensive digital marketing strategies, including SEO, content and email marketing with focus on Rooms, F&B outlets and MICE.
• Coordinate with the marketing team to ensure brand consistency across all digital platforms (images, videos, descriptions, offers, etc.)
• Handle the email Marketing with the third-party tool for Rooms, F&B and other outlets in line with the strategy and corporate guidelines.
• Manage hotel’s online reputation to identify areas for improvement in guest experience.
• Work with the guest relations team to address any online guest complaints or issues promptly.
• Social Media Management
• Execute social media strategies together with a marketing team to enhance brand awareness and engagement.
• Curate paid media campaigns for platforms such as Facebook, Instagram or Tiktok.
• Monitor social media channels coverage and performance.
• Data Analysis and Reporting
• Analyze data from various digital platforms to track performance and identify opportunities for improvement.
• Measure and report the performance of all digital marketing campaigns and assess against goals.
• Prepare regular reports on key metrics, such as website traffic, conversion rates, and revenue generated from digital channels.
• Monitor third party intelligence sources to identify revenue opportunities (OTA, GDS, market studies, web tools and levers).

Qualifications

• Bachelor's degree in Marketing, Business, Hospitality Management, or a related field.
• 3-5 years’ proven experience in e-commerce, digital marketing, or a similar role within the hospitality or other industries.
• Strong communication skills both verbally and in writing.
• Composed and confident in dealing with luxury clientele.
• Strong understanding of current digital marketing concepts.
• Strong understanding of SEO, SEM, and online marketing strategies.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Knowledge of hotel management software and OTA platforms is a plus.
• Proficiency in web analytics tools (e.g., Google Analytics) and content management systems (CMS).
• Be familiar with the latest digital platforms to maximize revenues.
• Be a fluent English speaker and eligible to work in the hotel location

Additional Information

Competencies

• Strategic thinker with a proactive approach.
• Detail-oriented and highly organized.
• Creative and innovative mindset.
• Ability to work independently and as part of a team.