Digital Media Manager

PRS Neurosciences and Mechatronics Research Institute; Bengaluru; On-site; INR 550,000 - 800,000; Full time

Benefits offered by this job

Provident Fund

Organizational benefits

Job summary

PRS Neurosciences and Mechatronics Research Institute is seeking a full-time Digital Media Manager responsible for leading the institute's digital ecosystem and brand-building activities. In this role, you will focus on patient education, awareness campaigns, and strategic growth in digital communications.

The ideal candidate will possess a strong background in healthcare messaging and digital strategies, bringing creativity and empathy to storytelling aimed at neurological recovery. This position offers a chance for long-term leadership development.

Qualifications

• Prior experience in digital marketing, healthcare communication, or social media management preferred.
• Strong execution experience in content creation and campaign management.

Responsibilities

• Develop and execute a long-term digital growth roadmap aligned with institutional goals.
• Create educational, awareness-based, and patient success storytelling content.
• Plan and execute multi-phase digital campaigns for awareness and patient education.

Skills

Strong communication and storytelling ability

Creative and empathetic content creation skills

Proficiency in social media platforms and analytics tools

Understanding of SEO, digital branding, and paid campaigns

Ability to work in structured and fast-paced environments

Education

Bachelor’s degree in Marketing, Communication, Public Relations, or Healthcare Communication

Job description

Job Title: Digital Media Manager

Company Overview

PRS Neurosciences and Mechatronics Research Institute is a leading center dedicated to advanced neurorehabilitation and neuromodulation technologies. We are committed to empowering individuals with neurological disabilities and helping them regain independence and quality of life.

Our institute focuses on evidence-based rehabilitation and innovative therapeutic approaches for conditions such as stroke, traumatic brain injury, spinal cord injury, Parkinson’s disease, spasticity, chronic pain, and other neurological disorders.

We are driven by a multidisciplinary team of experienced doctors, therapists, and healthcare professionals who work together to deliver compassionate, high-quality care.

As part of our mission to expand awareness and accessibility of advanced neurological rehabilitation, we are strengthening our digital presence and seeking a highly motivated Digital Media Manager to lead this transformation.

Role Overview

The Digital Media Manager will play a key leadership role in building and managing the institute’s digital ecosystem. This role goes beyond social media management and focuses on long-term brand building, patient education, awareness campaigns, and strategic digital growth.

The ideal candidate should have a strong understanding of healthcare communication, emotional storytelling, content strategy, and performance-driven marketing. This role requires creativity, consistency, empathy, and the ability to translate complex medical concepts into simple, engaging digital content.

Key Responsibilities

• Develop and execute a long-term digital growth roadmap aligned with institutional goals
• Build brand awareness and trust in the field of neurorehabilitation and neurological care
• Identify growth opportunities across digital platforms and patient communication channels
• Establish digital positioning as a trusted healthcare and rehabilitation institute

2. Content Strategy & Medical Communication

• Plan and oversee structured content calendars for long-term consistency
• Create educational, awareness-based, and patient success storytelling content
• Translate complex medical and rehabilitation concepts into simple public-friendly communication
• Ensure all content is empathetic, informative, and aligned with healthcare ethics
• Maintain balance between educational, emotional, and promotional content
• Lead and manage all social media platforms including Instagram, Facebook, YouTube, LinkedIn, and others
• Build organic engagement and long-term follower growth strategies
• Strengthen community trust through consistent interaction and value-driven content
• Develop patient awareness campaigns and rehabilitation success stories

4. Campaign Planning & Execution

• Plan and execute multi-phase digital campaigns for awareness, patient education, and institutional branding
• Manage campaign lifecycle from ideation to reporting
• Optimize campaigns for reach, engagement, and conversion objectives
• Support institutional events, awareness drives, and medical programs through digital promotion

5. Patient-Centric Storytelling & Branding

• Develop human-centered storytelling strategies focusing on patient recovery journeys
• Highlight success stories ethically and respectfully
• Build emotional connection with the audience while maintaining professional healthcare standards
• Strengthen institutional credibility through transparent and impactful communication

6. Analytics, Reporting & Optimization

• Monitor performance metrics including reach, engagement, conversions, and audience growth
• Generate weekly and monthly performance reports
• Provide data-driven insights to improve content and campaign effectiveness
• Continuously refine strategy based on analytics and audience behavior

7. Team Coordination & Workflow Management

• Coordinate with designers, video editors, doctors, and therapists for content development
• Ensure smooth execution of digital workflows
• Maintain consistency in content output and publishing schedules
• Guide creative direction for visual and video content

8. Brand Identity & Reputation Management

• Maintain consistent brand tone, visual identity, and messaging across platforms
• Ensure alignment with healthcare communication ethics and institutional values
• Monitor online reputation and manage social listening activities
• Address feedback and maintain positive digital presence

9. Social Listening & Public Engagement

• Monitor discussions, mentions, and sentiment related to the institute and neurological care
• Engage with audience queries and feedback in a professional and empathetic manner
• Identify public concerns and improve communication strategies accordingly
• Stay updated with latest trends in digital marketing, healthcare communication, and social media algorithms
• Experiment with new formats such as reels, educational videos, patient testimonials, and live sessions
• Continuously improve content quality and engagement strategies

Long-Term Growth Scope

This role is designed for long-term leadership development within the organization. The selected candidate will have opportunities to grow into:

• Senior Digital Marketing Strategist
• Brand & Communication Head

Qualifications Education

• Bachelor’s degree in Marketing, Communications, Public Relations, Healthcare Communication, or related field preferred

Experience

• Prior experience in digital marketing, healthcare communication, or social media management preferred
• Strong execution experience in content creation and campaign management
• Long-term growth mindset and leadership potential required

Skills

• Strong communication and storytelling ability
• Creative and empathetic content creation skills
• Proficiency in social media platforms and analytics tools
• Understanding of SEO, digital branding, and paid campaigns
• Ability to work in structured and fast-paced environments
• Basic design/video understanding is an advantage

Preferred Candidate Profile

• Highly motivated, creative, and growth-oriented professional
• Strong interest in healthcare, rehabilitation, or social impact communication
• Ability to handle patient-sensitive communication with empathy
• Strong organizational and planning skills
• Passion for building long-term brand value
• Job Type: Full-time
• Work Location: In-person
• Salary: Based on experience, skills, and overall suitability
• Languages Preferred: English, Kannada, Hindi
• Benefits: Provident Fund and organizational benefits