Manager - Integrated Digital Marketing

Right Advisors Private Limited; Mumbai Suburban; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

A leading consulting firm is seeking an experienced Digital / Omnichannel Marketing Specialist in Mumbai to drive innovative marketing strategies. The role requires 5-12 years of digital marketing experience, particularly in the pharmaceutical sector. Candidates should possess strong analytical skills and the ability to manage multi-channel campaigns. This full-time position offers significant opportunities for learning and growth within a dynamic team.

Qualifications

• 5-12 years of experience in digital marketing, preferably in pharma.
• Proven ability to manage and optimize multi-channel campaigns.
• Strong data analysis skills to inform marketing strategies.

Responsibilities

• Develop and optimize omni-channel digital marketing campaigns.
• Analyze campaign performance and report actionable insights.
• Collaborate with cross-functional teams to build actionable digital strategies.

Skills

Digital Marketing Strategy

Data Analysis

Cross-functional Collaboration

Media Campaign Management

Trend Analysis

Education

Bachelor's degree in Marketing or related field

Tools

CRM Software

SML Tools

Analytics Platforms

Job description

Direct message the job poster from Right Advisors Private Limited

Business Head IT at Right Advisors India Partner @Glasford International

Exp- 5-12 Yrs

Job Title: Digital / Omnichannel Marketing Specialist - Integrated Marketing

Reports to: Head of Digital, Integrated Marketing

“Please Note, Maximum budget for this role is in between 18-28 LPA. Candidates with higher CTC expectations are requested not to apply.”

About the Role:

We’re seeking a digitally-savvy, future-forward Digital / Omnichannel Marketing Specialist to join our Digital, Integrated Marketing Team - a central hub of innovation and strategy within EPD. In this role, you’ll be at the forefront of the evolving marketing landscape, gaining a diverse toolkit of high-demand digital skills that every marketer dreams of today.

Key Responsibilities:

A) Media Campaign Development, Tracking and Delivery:

Develop, execute, and optimize omni-channel campaigns (search, social, programmatic, influencer, e-detailing, mobile, email) tailored to varied healthcare audiences

• Leverage first- and third-party data to craft highly personalized messaging and user experiences

• Partner cross-functionally with insights, medical, legal, compliance, data privacy, public affairs and IT to deliver integrated strategies

• Monitor and analyze KPIs to deliver actionable performance insights

B) Digital Insights & Strategy:

• Decode social trends using SML tools, CLM Analytics to drive strategy across 30+ therapy areas. Blend social listening, search, CLM and sales data to fuel marketing hypotheses and business planning. Be a champion for insight-led thinking - where curiosity meets action.

• Identify unmet needs and new opportunities through real-time sentiment and conversational analysis. Alert brand teams to shifts in perception and emerging health narratives.

C) Digital Enablement, Innovation & Capability Building:

• Stay abreast of emerging media trends and digital regulations, especially given the healthcare and pharma industry we operate in.

• Champion test-and-learn innovation with scalable pilot programs. Empower brand teams through hands-on digital upskilling.

Opportunities to Learn & Grow: This role is as much about learning as it is about leading. You’ll develop or deepen skills in pillars of modern marketing:

• Media Strategy & Planning: Build precision-targeted campaigns through advanced audience segmentation, journey orchestration, and omnichannel planning.

• Data-Driven Optimization: Decode performance dashboards, run A/B and multivariate tests, and make agile, insight-led decisions to maximize ROI.

• Global Collaboration, Local Impact: Partner closely with global Digital and Marketing Excellence teams to adapt and activate global digital priorities for the India market ensuring strategic alignment, market relevance, and measurable impact.

Key Responsibilities

• Co-create digital brand strategies with cross-functional teams, ensuring deep integration with therapy objectives and patient journeys.

• Monitor campaign performance and competitor moves to generate bold, insight-driven recommendations.

• Lead and inspire agency and tech partner collaborations to bring digital strategies to life.

• Optimize paid media across all key digital channels—Social, Search, Display, CRM, and more.

• Drive the design and rollout of CRM initiatives, influencing how our brands engage and retain.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Manufacturing

• Industries

  Pharmaceutical Manufacturing

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