Digital Media - Account / Brand associate

The Crimson Cape; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

Competitive salary

Collaborative culture

Fast-track growth

Lead and own brands

Cross-functional exposure

Job summary

The Crimson Cape in Mumbai is seeking an energetic Content Writer / Digital Strategist with 1-3 years of agency experience to own day-to-day client relationships and drive social and digital campaigns. You will craft content, manage social media strategies, coordinate campaigns, and present performance insights to clients, while collaborating with teams to deliver timely results and scale brand impact.

The role blends copywriting, content planning, analytics, and hands-on execution, with

Qualifications

• 1-3 years of experience as a Content Writer/Copywriter/Digital Strategist in a digital/advertising agency.
• Strong understanding of all major social media platforms (Instagram, Facebook, LinkedIn, YouTube).
• Excellent written and verbal communication skills.
• Experience in Paid campaign execution/monitoring and client coordination is an advantage.
• Ability to write for different audiences, tones, and platforms.
• Knowledge of SEO and digital marketing principles.

Responsibilities

• Copywriting & Content Creation for ads, posts, captions, scripts, and campaigns across platforms.
• Social Media Strategy & Management - plan, implement, and manage complete social media strategies aligned with client goals and brand tone.
• Conceptualize and execute integrated digital campaigns, including reels, video ads, static creatives, and influencer-led initiatives.
• Paid Media/ads - coordinate with performance marketing teams to align creatives, copies, and messaging for paid campaigns.
• Plan and execute influencer outreach campaigns—from ideation to execution and coordination.
• Client Management & Coordination - handle client interactions for social and performance-related work, ensuring timely delivery.
• Client Relationship Management - coordinate and manage multiple brands and campaigns simultaneously.
• Project & Campaign Management - coordinate and manage multiple brands and campaigns simultaneously.
• Trend tracking - stay updated with social media trends, platform algorithms, and emerging content formats.

Skills

Copywriting

Content Creation

Social Media Strategy

Paid Media

Influencer Outreach

Client Management

Campaign Management

Content Planning

Job description

• Creative + Performance + Client comms + Digital
• You need to be commercially and digitally intelligent.
• 70% marketing brain + 80% client confidence + 50% execution ability

Experience: 1-3 Years preferred ( Advertising Agency Experience Mandatory)

V important to know here

• A hands-on brand and account professional who can own day-to-day client relationships and account execution across social and digital, with a strong understanding of performance marketing.
• The role combines client management, content and communication thinking, campaign coordination and hands-on execution, with the ability to confidently discuss performance, insights and recommendations with clients.

In a nutshell, to be able to think like a marketer, communicate like an account lead, and work like a doer. Sounds like your area of interest and expertise ?

Perks / What's In It for You

• Competitive salary package
• Fun and collaborative work culture to learn and grow.
• Fast-track career growth in a dynamic agency environment
• Opportunity to lead, take ownership, and build brands
• Exposure to cross-functional projects like performance marketing, product development, and strategy

Roles and responsibilities

• Copywriting & Content Creation for ads, posts, captions, scripts, and campaigns across platforms.
• Social Media Strategy & Management - Plan, implement, and manage complete social media strategies aligned with client goals and brand tone.
• Conceptualize and execute integrated digital campaigns, including reels, video ads, static creatives, and influencer-led initiatives.
• Paid Media / ads - Coordinate with performance marketing teams to align creatives, copies, and messaging for paid campaigns.
• Plan and execute influencer outreach campaigns-from ideation to execution and coordination.
• Client Management & Coordination - Handle client interactions for social and performance-related work, ensuring smooth communication and timely delivery.
• Client Relationship Management - Coordinate and manage multiple brands and campaigns simultaneously.
• Project & Campaign Management - Coordinate and manage multiple brands and campaigns simultaneously
• Trend ... (electually). Stay updated with social media trends, platform algorithms, and emerging content formats.

What we are looking for

• Immediate / Early joiner preferred
• 1-3 years of experience as a Content Writer / Copywriter / Digital Strategist in a digital agency
• Strong understanding of all major social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.)
• Excellent written and verbal communication skills
• Experience in Paid campaign execution / monitoring and client co-ordination is an advantage.
• Ability to write for different audiences, tones, and platforms
• knowledge of SEO, social media trends, and digital marketing principles
• Strong research, coordination, and multitasking abilities
• Creative, adaptable, proactive, and team-oriented mindset