Digital Marketing Strategist

EzyHelpers; Bengaluru; Hybrid; INR 781,000 - 1,451,000; Full time

Benefits offered by this job

Stock options

Training budget

Family health insurance

Annual leave

Performance bonus

Mac hardware

Job summary

EzyHelpers in Bengaluru is seeking a Digital Marketing Strategist to own paid acquisition, SEO, email, and analytics. The role splits time between strategy and execution, shaping how we acquire and retain customers while tying every metric to revenue.

You will collaborate with the Content & Brand Lead to scale performance channels, optimize the funnel, and deliver measurable growth with a modern stack and equity opportunities.

Qualifications

• 4+ years in digital marketing/growth at a D2C/healthcare brand.
• Hands-on Google Ads and Meta Ads experience.
• Strong GA4 and Search Console proficiency.
• Experience with email lifecycle platforms (HubSpot, Mailchimp, Customer.io).
• Focus on revenue and unit economics.

Responsibilities

• Plan and run paid acquisition across Google Ads, Meta, and YouTube.
• Set and manage monthly performance budget (₹4–6L/month, scaling).
• Manage SEO performance tracking — rankings, CTR, page experience, technical health.
• Own the analytics stack — GA4, Search Console, Looker Studio dashboards.
• Build and run lifecycle email campaigns.
• Run landing-page A/B tests on top-converting pages.
• Pilot new channels like affiliates and WhatsApp marketing.

Skills

Google Ads

Meta Ads

GA4

A/B testing

Email marketing

Analytics

Tools

HubSpot

Mailchimp

Customer.io

Job description

Marketing & Content Hybrid Growth & performance

Digital Marketing Strategist

Own paid acquisition, SEO performance, email, and the analytics that tell us what’s working. 4+ years D2C/healthcare growth. ₹70k–1.3L/month + equity + a modern stack and real budget authority.

1,000+ families served We review every application Mutual fit response within 2 weeks

About the role

EzyHelpers has invested deeply in content — well-ranked pages, comprehensive schema, a working AEO surface. The Digital Marketing Strategist takes that foundation and builds the growth engine around it: paid acquisition that scales, SEO that compounds, email and lifecycle that retains, analytics that tell the truth. Your day is split between strategy and execution. Strategy: where does the next 1,000 customers come from? Execution: launch the Google Ads campaign on Monday, ship the new landing page A/B test on Wednesday, analyse the funnel drop-off on Friday. You will work alongside the Content & Brand Lead — they own editorial voice and SEO content; you own performance, paid, and the analytics that connect both to revenue.

What you'll do

• Plan and run paid acquisition across Google Ads, Meta, and YouTube.
• Set and manage the monthly performance budget (currently ₹4–6L/month, scaling).
• Manage SEO performance tracking — rankings, CTR, page experience, technical health.
• Own the analytics stack — GA4, Search Console, Looker Studio dashboards.
• Build and run lifecycle email campaigns (newsletter, post-booking, re-engagement).
• Run continuous landing-page A/B tests on top-converting pages.
• Build retargeting and audience strategies (Meta CAPI, Google Customer Match).
• Coordinate with Content & Brand on SEO keyword priorities and content gaps.
• Coordinate with Family Care Counsellor team on lead quality feedback loops.
• Monthly performance review with founder — channels, CAC, payback, retention.
• Maintain the marketing tech stack (analytics, CDP, email, attribution).
• Identify and pilot new channels — affiliates, WhatsApp marketing, partnerships.

What we're looking for

Skills and experience required

• 4+ years digital marketing / growth at a D2C, healthcare, or consumer-services brand.
• Hands-on Google Ads + Meta Ads experience (not just agency-managed).
• Strong GA4 and Search Console proficiency.
• Comfort with A/B testing tools (VWO, Optimizely, Posthog, or similar).
• Email lifecycle experience (HubSpot, Mailchimp, Customer.io, or similar).
• Strong commercial instinct — every metric tied to revenue and unit economics.

Nice to have

Bonus points if you have these

• Healthcare, eldercare, or fertility/wellness vertical experience.
• WhatsApp Business API marketing.
• Hands-on SQL or BigQuery comfort.
• Existing relationships with Indian DSPs or affiliates.

Shift

• Daytime — flexible, results-based. Hybrid (2 office days, 3 remote). Weekends off unless launching a campaign.
• Stock options (cliff after 1 year).
• Conference + training budget ₹50,000/year.
• Group medical insurance (family floater).
• Annual leave (24 days).
• Annual performance bonus 1–2 months.
• Modern hardware (Mac + display).
• Year 1 · Digital Marketing Strategist — build the growth engine.
• Year 1–2 · Head of Growth (₹1.5–2.5L/month + equity).