Content & Brand Lead

EzyHelpers; Bangalore Rural; Hybrid; INR 781,000 - 1,674,000; Full time

Benefits offered by this job

Annual conference budget

Stock options

Group medical insurance

Annual leave 24 days

Job summary

EzyHelpers is seeking a Content & Brand Lead in Bengaluru to own the editorial voice, SEO strategy, and all family-facing communications for the care brand.

You will publish four long-form posts monthly, refresh service and locality pages quarterly, and manage freelancers, newsletters, and analytics from a Bangalore-based hybrid setup.

Qualifications

• 5+ years content/editorial experience, ideally in healthcare or wellness.
• Demonstrated long-form writing chops (portfolio required).
• Working knowledge of SEO and analytics (Search Console, GA4).
• Ability to edit clinical content for a lay audience without losing accuracy.
• Strong project management - running 4 pieces a month with research, edit, illustration.
• Comfort with markdown, Git, or similar version-controlled workflows.

Responsibilities

• Publish 4 long-form journal posts per month, each ≥1,200 words.
• Maintain and version-control the entire content corpus (services, localities, journal).
• Run editorial review for clinical accuracy with the consulting nurse.
• Commission illustration, photography, and short video from agencies.
• Manage SEO end-to-end - keyword strategy, on-page optimisation, AEO, llms.txt.
• Write the monthly newsletter (~5,000 subscribers, growing).
• Maintain brand-voice guide and review all family-facing copy.
• Build and brief external freelancers as content needs scale.
• Track content performance - rankings, time on page, conversions.
• Run quarterly content reviews with the founder.
• Represent the brand at small media conversations and partnerships.
• Develop the editorial-board partnership with our consulting clinicians.

Skills

Long-form writing

SEO knowledge

Analytics GA4

Project management

Markdown / Git workflows

Tools

Git

Markdown

Job description

Content & Brand Lead

Own the editorial voice, SEO/AEO, and every word a family reads from us. Healthcare brand editor / senior writer with portfolio. ₹70k-1.5L/month + stock options + conference budget.

About The Role

EzyHelpers is, at its core, a content company that also places caregivers. The journal, the service pages, the locality pages, the tone of the WhatsApp messages our Care Managers send at 11 PM - they all need a single, calm, honest voice. The Content & Brand Lead owns that voice. You'll publish 4 long-form journal posts a month, refresh service and locality pages quarterly, commission illustration and photography, run a monthly newsletter, and shape every piece of family-facing communication. You'll also own SEO - keyword strategy, internal linking, AEO/llms.txt content, structured data tone, the lot.

What You'll Do

• Publish 4 long-form journal posts per month, each ≥1,200 words.
• Maintain and version-control the entire content corpus (services, localities, journal).
• Run editorial review for clinical accuracy with the consulting nurse.
• Commission illustration, photography, and short video from agencies.
• Manage SEO end-to-end - keyword strategy, on-page optimisation, AEO, llms.txt.
• Write the monthly newsletter (~5,000 subscribers, growing).
• Maintain brand-voice guide and review all family-facing copy.
• Build and brief external freelancers as content needs scale.
• Track content performance - rankings, time on page, conversions.
• Run quarterly content reviews with the founder.
• Represent the brand at small media conversations and partnerships.
• Develop the editorial-board partnership with our consulting clinicians.

Skills and Experience Required

• 5+ years content / editorial experience, ideally in healthcare or wellness.
• Demonstrated long-form writing chops (portfolio required).
• Working knowledge of SEO and analytics (Search Console, GA4).
• Ability to edit clinical content for a lay audience without losing accuracy.
• Strong project management - running 4 pieces a month with research, edit, illustration.
• Comfort with markdown, Git, or similar version-controlled workflows.

Nice To Have

• Prior experience at a healthcare publication, wellness brand, or care startup.
• Experience with Indian regional language content (Kannada, Tamil, Hindi).
• Hands-on SEO at an Indian D2C / healthcare brand.
• Comfort briefing illustrators or photographers.
• AEO / generative-search experience.

Shift

Daytime - flexible, results-based. Hybrid (2 office days, 3 remote). No weekend work.

Compensation & Benefits

• ₹70,000-₹1,50,000 / month.
• Annual conference + book budget ₹50,000.
• Stock options (cliff after 1 year).
• Group medical insurance (family floater).
• Annual leave (24 days).
• Sabbatical eligibility after 3 years.

Career Path

• Year 1-2: Content & Brand Lead - own the editorial calendar.
• Year 2-3: Head of Brand & Content (₹1.5-2.5L/month + equity).
• Year 3+: Head of Marketing / Founder's Office.

Location

Bangalore (hybrid: 2 days in Indiranagar office, 3 remote)

Type

Hybrid

Team

Marketing & content

Why EzyHelpers

• Verification, dignity & continuity at scale
• Small teams, real ownership, founder access
• Clear playbooks - not arbitrary work

Posted 9 May 2026