Digital Marketing Specialist – Programmatic Campaigns

Climaty AI; Mumbai; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Climaty AI is seeking a hands-on Digital Marketing Specialist in Mumbai to own end-to-end programmatic campaign management. You will plan, execute, and optimize campaigns across DV360, The Trade Desk, Xandr, and more, driving performance with data-driven insights.

You will collaborate with sales, strategy, and creative teams, monitor budgets and pacing, and continually improve metrics like CTR, CPA, ROI, and viewability. A strong analytics mindset and clear communication are essential.

Qualifications

• 2–4 years of experience in digital marketing with a focus on programmatic execution.
• Hands-on with DSPs like DV360, Xandr, TTD, StackAdapt.
• Strong media buying, audience segmentation, third-party data, and ad trafficking knowledge.
• Experience with Google Campaign Manager, ad servers, and tracking tools.
• Data-savvy with Excel, dashboards, and basic analytics platforms (GA4, Looker Studio).
• Detail-oriented with a performance-first mindset.
• Strong communication to collaborate with teams and clients.

Responsibilities

• Plan, set up, and manage programmatic campaigns across platforms (DV360, The Trade Desk, Xandr, etc.).
• Collaborate with sales and strategy teams to translate objectives into media plans.
• Oversee audience targeting, budgeting, pacing, and tracking.
• Optimize campaigns daily for CTR, CPA, ROI, and viewability.
• Analyze campaign data to extract insights and present performance decks.
• Work with creative and tech teams to implement ad tags, pixels, and conversion tracking.
• Stay on top of industry trends and emerging tools in ad tech.

Skills

Programmatic campaign execution

Analytical thinking

Attention to detail

Communication skills

Cross-functional collaboration

Tools

DV360

The Trade Desk

Xandr

StackAdapt

Google Campaign Manager

GA4

Looker Studio

Job description

About Us

At Climaty AI, we are on a mission to redefine digital advertising through intelligent automation, efficiency, and sustainability. Our proprietary Agentic AI tool helps brands and agencies run smarter, performance-driven campaigns across social, search, and programmatic channels. We work with forward-thinking advertisers to maximize ROI and minimize media waste.

We're looking for a Digital Marketing Specialist who lives and breathes programmatic media, understands the evolving ad tech ecosystem, and can plan, execute, and optimize campaigns that drive real results.

Role Overview

This is a hands-on execution role where you will own end-to-end programmatic campaign management. From planning to optimization, you'll be responsible for driving performance, managing DSPs, working with data, and collaborating with both internal stakeholders and external clients.

Key Responsibilities

• Plan, set up, and manage programmatic campaigns across platforms (DV360, The Trade Desk, Xandr, etc.).
• Collaborate with sales and strategy teams to translate business objectives into media plans.
• Oversee audience targeting, budgeting, pacing, and performance tracking.
• Optimize campaigns daily for performance metrics such as CTR, CPA, ROI, and viewability.
• Analyze campaign data to extract insights, create reports, and present performance decks.
• Work closely with creative and tech teams to implement ad tags, pixels, and conversion tracking.
• Stay on top of industry trends and emerging tools within the ad tech / martech ecosystem.

Requirements

• 2-4 years of experience in digital marketing, with a core focus on programmatic campaign execution.
• Hands-on experience with DSPs like DV360, Xandr, TTD, StackAdapt, or similar.
• Strong understanding of media buying strategies, audience segmentation, third-party data, and ad trafficking.
• Experience working with Google Campaign Manager, ad servers, and tracking tools.
• Data-savvy: proficient in Excel, reporting dashboards, and basic analytics platforms (e.g., GA4, Looker Studio).
• Excellent attention to detail, analytical skills, and a performance-first mindset.
• Strong communication skills to collaborate with cross-functional teams and client stakeholders.

Nice to Have

• Experience working in a startup or high-growth ad tech company.
• Familiarity with AI-powered campaign optimization tools.
• Certification in DV360 or similar DSPs is a plus.

What We Offer

• A chance to work on cutting-edge AI + programmatic products.
• Opportunity to grow in a fast-paced, global team.
• Competitive salary and flexible working environment.
• Exposure to top-tier brands and agency partners across markets.