Campaign Manager - Programmatic

Xapads Media; Dadri; On-site; INR 1,500,000 - 2,700,000; Full time

Job summary

Xapads Media in India is seeking a highly experienced Campaign Manager - Programmatic to lead branding campaigns across CTV, Video, and Display. You will own end-to-end lifecycle from onboarding to optimization, reporting, and post-campaign analysis, coordinating with Sales, Customer Success, Supply, Product, Engineering, and Ad Operations to ensure campaign success.

You should bring 8-9 years of hands-on programmatic experience across DSPs, with proven skills in PG, PMP, and Preferred Deals,

Qualifications

• 8-9 years of experience in Programmatic Campaign Management, Ad Operations, or Programmatic Trading with branding focus.
• Hands-on experience managing CTV, Video, and Display campaigns across enterprise DSPs.
• Proven expertise in activating and optimizing PG, PMP, and Preferred Deals.
• Strong understanding of CTR, viewability, VTR, brand safety and suitability.

Responsibilities

• Own end-to-end lifecycle of branding campaigns from onboarding to post-campaign analysis.
• Build, launch, monitor, and optimize CTV, Video, and Display campaigns.
• Lead activation and optimization of PG, PMP, and Preferred Deals across premium inventory.
• Coordinate with Sales, Customer Success, Supply, Product, Engineering to ensure seamless execution.
• Maintain campaign quality with best practices around brand safety and governance.
• Analyze large datasets to identify trends and actionable insights.

Skills

Programmatic Campaign Management

Ad Operations

Branding Campaigns

DV360

The Trade Desk

Amazon DSP

Data analysis

Tools

DV360

The Trade Desk

Amazon DSP

Job description

About Company: Xapads Media

is a media and technology partner working with brands and agencies to deliver effective, data-driven outcomes across a complex and evolving digital landscape.

By bringing together media, data, and technology, we support planning, activation, and optimization across formats and markets. Our approach combines reliable data, strong partner integrations, and consistent execution, enabling clients to make informed decisions and understand how their media investments are performing.

We focus on clarity, accountability, and measurable impact, helping clients navigate complexity, identify opportunities, and drive sustained growth.

Role Overview:

We are looking for a highly experienced Campaign Manager - Programmatic to take ownership of branding campaigns across CTV, Video, and Display channels. This role is ideal for a professional with deep expertise in programmatic advertising, campaign strategy, optimization, deal management, and stakeholder collaboration.

The individual will work closely with Sales, Customer Success, Supply, Product, Engineering, and Ad Operations teams to drive campaign success, identify growth opportunities, and deliver exceptional outcomes for advertisers.

Key Responsibilities:

• Own the end-to-end lifecycle of branding campaigns, from onboarding and setup to optimization, reporting, and post-campaign analysis.
• Build, launch, monitor, and optimize CTV, Video, and Display campaigns.
• Lead the activation and optimization of Programmatic Guaranteed (PG), Private Marketplace (PMP), and Preferred Deals across premium inventory.
• Manage Deals life-cycle across DV360, The Trade Desk (TTD), Amazon DSP, and other enterprise DSPs to maximize delivery, performance, and client KPIs.
• Coordinate with Sales, Customer Success, Supply, Product, and Engineering teams to ensure seamless campaign execution, resolve delivery challenges, and drive operational excellence.
• Ensuring campaign quality by maintaining best practices around brand safety, viewability, inventory quality, campaign governance, and platform compliance.
• Ensure campaign delivery aligns with client objectives, contractual commitments, platform best practices, and agreed service levels.
• Analyse large datasets to identify trends, opportunities, and actionable insights.
• Deliver strategic campaign insights and performance recommendations that drive advertiser success and long-term growth.
• Drive operational excellence and contribute to process improvements for campaign delivery and optimization.

Required Skills & Experience:

• 8-9 years of experience in Programmatic Campaign Management, Ad Operations, or Programmatic Trading, with a strong focus on branding campaigns.
• Hands-on experience managing CTV, Video, and Display campaigns across enterprise DSPs, including:
• DV360 (Display & Video 360)
• The Trade Desk (TTD)
• Amazon DSP (preferred)
• Proven expertise in activating and optimizing:
• Programmatic Guaranteed (PG) Deals
• Private Marketplace (PMP) Deals
• Preferred Deals
• Strong understanding of campaign performance metrics including:
• CTR
• View ability
• VTR / Video Completion Rate
• Brand Safety
• Brand Suitability
• Conversion Metrics (where applicable)
• Strong analytical and problem-solving skills, with the ability to translate campaign data into actionable business insights.
• Excellent stakeholder management and communication skills, with the ability to collaborate across cross-functional teams.
• Ability to thrive in a fast-paced, cross-functional environment.

What We Are Looking For:

• A hands-on programmatic advertising professional with proven expertise in managing branding campaigns across CTV, Video, and Display.
• A proactive problem solver who takes ownership of campaign performance and consistently delivers high-quality execution.
• A collaborative professional who thrives in cross-functional environments and builds strong partnerships across Sales, Customer Success, Supply, Product, Engineering, and Ad Operations teams.
• A detail-oriented individual with a passion for campaign excellence, innovation, and delivering exceptional advertiser outcomes.
• Someone who is adaptable, solutions-driven, and comfortable working in a fast-paced, dynamic environment.

Future Growth Opportunity:

This role offers an excellent opportunity to grow into broader strategic responsibilities within the Programmatic and Media Operations function. The selected candidate will gain exposure to global advertisers, advanced programmatic solutions, cross-functional initiatives, and platform innovation while contributing to the continued growth and evolution of Xapads' programmatic business.

Life at Xapads Media:

At Xapads Media, we place a strong emphasis on employee growth and continuous development. Individuals are encouraged to build expertise, take ownership of their work, and explore areas that align with their interests over time.

Our culture supports collaboration, knowledge sharing, and open communication. Teams engage in ongoing discussions, exchange ideas, and contribute to broader conversations across the business.

We also value moments that bring teams together-recognising achievements, sharing progress, and building a sense of collective momentum.