Digital Marketing Specialist

The Teachief Academy; West Bengal; On-site; INR 500,000 - 900,000; Full time

Job summary

The Teachief Academy, established in 2019, is seeking a Digital Marketing Specialist to drive website management, SEO, UI/UX improvements, analytics, and digital growth from its West Bengal, India base.

The role focuses on managing and optimizing company websites, monitoring analytics and search performance, and collaborating with content teams to maximize conversions and online visibility. On-site, full-time position with opportunities to apply modern marketing tools.

Qualifications

• Bachelor's degree preferred, but practical skills and demonstrable experience matter more.
• Analytical, technically curious, creative and proactive in improving site performance.
• Experience with website optimization and digital campaigns is advantageous.

Responsibilities

• Manage and improve company websites.
• Improve website performance, usability, navigation, and responsiveness.
• Enhance UI/UX, landing pages, CTAs, user journeys, and conversions.
• Implement on-page and technical SEO and monitor organic growth.
• Improve website speed, mobile optimization, indexing, and internal linking.
• Monitor Google Analytics, Search Console, traffic, rankings, engagement and conversions.
• Collaborate with content and creative teams to improve website content and campaigns.
• Manage social media and other digital marketing initiatives.
• Research competitors, tools, AI solutions, and emerging digital marketing trends.

Skills

Digital Marketing

SEO

Website Management

UI/UX

Google Analytics

Search Console

Content Marketing

CRO

Social Media

Education

Bachelor's degree (preferred)

Tools

Ahrefs

SEMrush

WordPress

Job description

The Teachief Academy is looking for a Digital Marketing Specialist with a strong interest in website management, SEO, UI/UX, analytics, and digital growth.

Founded in 2019, The Teachief Academy is a global online service provider working across writing advisory, proofreading, educational content, content creation, and digital services.

Job Type: Full-time | On-site

Location: West Bengal, India

Job Type: Full-time | On-site

Key Responsibilities

• Manage, maintain, and continuously improve company websites.
• Identify and resolve issues related to website performance, usability, navigation, and responsiveness.
• Improve UI/UX, landing pages, CTAs, user journeys, and conversion opportunities.
• Implement on-page & technical SEO and monitor organic growth.
• Work on website speed, mobile optimization, indexing, internal linking, and overall technical health.
• Monitor Google Analytics, Search Console, traffic, rankings, engagement & conversions.
• Collaborate with content and creative teams to improve website content and digital campaigns.
• Manage social media and other digital marketing initiatives.
• Research competitors, new tools, AI solutions, and emerging digital marketing trends.

Skills Required

Digital Marketing SEO Website Management UI/UX Google Analytics Search Console Content Marketing CRO

Added advantage:

Basic knowledge of HTML/CSS, WordPress/CMS, Core Web Vitals, website speed optimization, SEO tools (Ahrefs/SEMrush), tracking & conversion tools

Ideal Candidate

Someone who is analytical, technically curious, creative, and proactive — and enjoys not only marketing a website but also improving how it looks, performs, ranks, and converts.

A relevant Bachelor's degree is preferred, but practical skills and demonstrable experience matter more than qualifications alone.